Acqua Viva Profumum Roma 2006

I just love it when brands think of something in their creations. In the foreground is of course the fragrance, but if the brand itself, the story behind it, the presentation and the packaging are also thought out, the whole thing picks me up so right.

Acqua Viva, a fragrance consisting of Amalfi lemon, Mount Etna Broom and cedar wood. Relatively simple, but yet so masterfully well implemented. There is no fragrance, in my opinion, that depicts such a realistic lemon as this one. So I can relate to the many associations of Limoncello. Later more about the fragrance ...

Profumum Roma, a fragrance house - and specifically an exact fragrance - , which was allowed to experience a huge hype by certain artists.
But far before the hype, certain people who were knife grinders and blade manufacturers, thought about how to perfume their shaving soap and lotions after the war.
Everything should have Italian or at least Mediterranean reference. Each fragrance should be unconventional, reflect personal experiences, represent feelings and situations, while still following rules of the fragrance world.

All fragrances of Profumum Roma (PR) have an extremely high concentration of fragrance oil (up to 43%). One can spray them on or apply by supplied roll-on. Thus, it becomes clear, the fragrances are extremely long-lasting but also tend to be linear.
In times where Brands Acqua di Gío, The Dreamer, Chrome, CK Be brought out, PR comes along and brings with Acqua di Sale or Confetto really heavy perfume oils on the market - self-confident and willing to take risks.

With Acqua Viva is to represent the journey on a boat in the Tyrrhenian Sea. One experiences the mistral, a cold and dry wind and passes volcanoes. From the Amalfi Coast (lemon) to Sardinia or Sicily, you perceive the "volcano gold" (Etna Broom) on his dry wooden boat (cedar).
Such a beautiful, summery scenario, which you can also implement in the next vacation in Italy, remains with the oil particularly long on the skin and does not change. Not the most complex fragrance, but a beautiful capture of a situation.

The lemon is so realistic that you briefly consider drinking the perfume. Through the other two fragrances, such a great Mediterranean flair is created that you just have to grin.

The brand, the story, the courage, the perfume oil, Mediterranean ingredients, glass bottle, roll-on, decant, ... it totally picks me up. Truly art, truly quality that seeks its equal.

For me, an absolute good mood fragrance for the summer.