Signature Bloom Zaharoff 2024

First wearing of the latest Zaharoff release, Signature Bloom, the house’s first explicitly floral-named fragrance that’s not rose-specific. It’s a lovely floral blend, bright, sweet, fresh, creamy, solidly white-floral-leaning bouquet of jasmine, orange blossom, and gardenia, almost citric, with some noticeable Zaharoff Signature DNA—namely, a bit of a sweet resinous aspect, particularly in the dry down. As with almost every release in the house, the care taken to make Signature Bloom both easygoing and quite interesting, is palpable. Even as someone who’s usually floral-skeptical, I’m not at all surprised that George made this work so well, and while it’s perhaps stereotypically feminine-leaning, it’s well-rounded and smooth to the point that anyone that wants fresh comfort would likely find it in this fragrance.

Signature Bloom is EDP concentration and is priced at $155 for 60ml, in line with most of the house’s pricing, and very reasonable for a high-quality product in the current market.
8 out of 10