Ann Demeulemeester is a Belgian fashion label named after its founder, who became famous as a key member of the Antwerp Six. This group of designers attracted attention at London Fashion Week in 1986 and changed the international perception of Belgian design. The Ann Demeulemeester brand stands for an intelligent approach to fashion that goes beyond short-lived trends. Ann Demeulemeester offers a constantly evolving system of garments that are both personally and contextually relevant.
For Ann Demeulemeester, fashion is a form of communication, a complex language of opposites that covers a wide range of emotions. Her creations have a poetic tension and reveal many layers of 'soul'. Her clothes are complex in their simplicity, serious but never austere, meticulous yet experimental, strong and always sensual. With elegant tailoring and a dark but glamorous aesthetic, the brand creates a calm and darkly romantic world that offers a fascinating mix of rebellious edge and sophistication.
Ann Demeulemeester retired from her own label in 2013. In 2020, the brand was acquired by the Antonioli Group, which continues to run it with great respect for the past and a clear vision for the future.