Tros

The TROS brand was launched in 1990 and is part of the Thai Neo Corporate, whose roots go back to 1989.

TROS distributes men's hair and body care products such as roll-ons, shower creams, cooling powders and hair styling as well as men's perfumes and colognes and claims to be a leading player in this sector in Thailand with great success. The marketing concepts are aimed primarily at adolescents and young men and target the vanity, coolness and lifestyle of the target group.

With the cologne spray "AI Awake", in 2022 TROS launched - to the best of our knowledge - the first fine fragrance AI product in the Asian market and the fourth AI perfume product in the global market, which was designed with the support of the artificial intelligence "Philyra" from the cooperation between Symrise and IBM Research.