Bommel100715

Bommel100715

Reviews
Bommel100715 3 years ago 3
9
Bottle
7
Sillage
7
Longevity
8.5
Scent
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Pure Jil & (S)-on-the-West-Coast
Jil Sander - The lady from the German west coast with her exclusively ingenious fashion sense. Jil Sander's style is so simple and so heavy at the same time, so grey and yet so perfect. Is there a fragrance that reflects it? That manages to fill the air with her artistry and clarity?

Yes.

Many appreciate their brand for created fragrance sensations; for Man Pure or Background. Others despise them for inconsequential waters; for Sun Men and the Strictly. But neither the legends nor the disappointments may embody them. Perhaps they explain their strengths and weaknesses; Jil Sander they do not.

Pure for men manages to do that - and no one cares.

For about six years, Jil Sander sat on the shelf until they discontinued it again (and briefly, differently, and worse, relaunched it for a limited time in 2012). Was it just overlooked? No, I don't think so. I don't think they thought enough about him.

The first contact with him truly does not lead to going hand in hand to the next checkout. A quick test isn't enough for that, nor is a second. Probably not even five more, if you forget to think in the process - and thus do not understand him.

I won't rattle off the scent notes; everyone will perceive them differently, think differently. What I will, however: I will tell you how I understand this fragrance, how I understand Jil Sander.

Jil Sander's art for me is clear, direct, elegant, cool, stable. Pure for men is the only fragrance from her house that embodies exactly that. Pure for men is not the Mediterranean, is not the night on the Reeperbahn, is by no means the third date. Pure for men is so boring and yet so exciting - it is the West Coast. It is when the wind comes from the east, the waves don't reach ten centimetres in height and a fully cloudy sky without precipitation at 13°c makes boredom perfect. It's him when the sun is beating down on your head and the only way out is to escape into the cool North Sea. It's him, when the hurricane makes the loose sand of the dune chain a grinding machine. It's him when the snow piles up on the thatched roof of the summer house and you cozy up inside with a card game of Øl og Aquavit. Here you guess it: I'm talking about the Danish west coast - not Dithmarschen. And Pure for men is not Jil Sander in perfection after all. But absolutely close, guaranteed.

If your own imagination to the fragrance still does not want to deliver conclusively: He could be full-fledged member of the Acqua di Gio family. Not because he is a spitting image of this classic, but because he follows his direction. Whether it is better than AdG I do not know, but I know that it is not worse.

I doubt he'll ever come back. Who has the chance to take Mrs. Jil Sander in such a suitable bottle in his possession, may take it. And then it is only to follow the instructions to this fragrance:

Imagination is more important than knowledge. Knowledge is limited. Imagination embraces the whole world.

Med venligst hilsen




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