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The Riddle of Pazuzu
Pazuzu:
» ... is a demon from Babylonian and Assyrian mythology. ... He was considered the personification of the cold wind and brought fever and cold. He ... is depicted with a lion-like head, the feet of an eagle, ... , a scorpion tail, and four wings. In the only full-body representation, one hand points upwards, the other downwards, which in hermetic (esoteric teachings of Hermes) speculations of modern times has been interpreted as a reference to the principle: “As above, so below.” Normally, however, only his lion-like head is depicted.
He is described as an opponent of Lamaštu (a female demon), who threatens mother and child in childbirth, and was therefore represented on protective amulets worn ... «
Source: Wikipedia
The last paragraph shows that Pazuzu is not the demon that possesses little girls, as depicted in the Exorcist films; rather, he protects and watches over them.
The other Pazuzu:
Some will surely know. There is a perfume called Pazuzu. And it was he who, not too long ago, at a Parfumo meeting, handed me a sample of Mazzolari's "Lui." My first reaction was: "Strange." Other attendees had scent impressions ranging from "Animalistic" to "Leather" to "Patchouli." Pazuzu said I should keep the sample, test the scent extensively, and then share my opinion with him (he would appreciate a comment :-) ). This posed a riddle for me to ponder for some time. For shortly after, I learned that there were already over a dozen comments on "Lui," which did not quite answer Pazuzu's questions. For the question was not: "What is the scent like?" but rather: "Why does it have such a polarizing effect on people?", "Why is the scent what it is?" and above all: "What is the message of the scent? Is there even one?"
The message:
As for the message of the scent, I can say that it reminds me of the principle "As above, so below." Something that belongs to the base of the scent should rise to the top note. Likewise, characteristics that usually belong to the top note of a perfume should appear in the base of the scent. The heart of the composition should, on one hand, remind one of this "inverted" circumstance; on the other hand, it should also untangle the entire scent experience and transition into an extremely harmonious and almost sweetly soft base.
The riddle:
"Why is Lui the way it is?" is for me the central theme, a riddle. For I tend to question how such effects are achieved. How is it possible for animalistic accents to push so prominently forward while sweet, almost fresh impressions are pushed into the background? Not to forget that the sillage remains at a high level at all times.
To clarify this, one must dissect the scent from a scientific perspective. This includes the precise architecture of the scent.
The scent is built around the central accords of leather, patchouli, and wood. Patchouli is not mentioned in the pyramid, but anyone who takes even a brief sniff of Lui cannot deny its presence. All three of these accords have one thing in common: they exhibit facets that could be categorized somewhere between harsh and coarse. Leather can have piercing elements, patchouli has something musty about it, and cedarwood can sometimes convey sweaty impressions. Sandalwood, on the other hand, as incredible as it may sound to some, has significant urine notes.
Now it gets really technical. When these less pleasant-sounding nuances are enhanced synthetically or with natural essences, one can create an animalistic image. Freshly tarred leather, where you can still hear the piercingly smelling tanning liquid dripping down. Musty notes of patchouli complemented with spikenard or nagarmotha create the image of a horse stable. Sandalwood and cedarwood, slightly modified with valerian and similar substances, can evoke thoughts of a wild animal that has somehow escaped its cage and now stands before you in its naked, animalistic splendor.
Fortunately, this is only one side of Lui. For those who have patience and can tame this wild beast will later experience the other side of Lui: how the wild animal (be it lion, puma, or tiger) transforms into a tame dog. And from then on, Lui becomes for many the most loyal and faithful companion, the best friend of all. This transformation happens very slowly, so that it is hard to notice how a divisive and polarizing scent becomes a truly cuddly, soft companion that wraps around you like a cashmere blanket.
The secret of this soft base could be that alongside sweet and unmistakable amber, the enhanced and long-lasting notes of jasmine, iris, clove, and/or daffodil spread out, which I can hardly distinguish individually (except for jasmine). However, the basic tendency of the almost earthy floral notes is unmistakably present for me. Behind this earthiness, there could be a hint of vetiver, which has so far remained elusive to me as a single note. As for the mentioned spicy notes: throughout the entire duration, one occasionally perceives spicy aspects that remind one of a thin veil.
The polarization:
Polarization generally refers to the splitting of a whole into two camps (poles). In the scientific field, it can be evaluated positively or negatively (depending on the outcome). In politics, it is exclusively viewed negatively, as it harms a social structure and creates barriers instead of promoting the cohesion that every society relies on.
In art (which includes perfume), polarization has something inherently positive: by exploring (various) opposing boundaries, it continually reveals new paths and thus contributes to diversity. Sometimes, such "experiments" produce pioneers of entire styles. Just think of "Chypre" or "Mitsouko." Chypre fragrances today form one of the largest fragrance families overall. Whether the result ultimately pleases one is another matter. It would also be a shame if everyone liked it; not every nose appreciates every challenge.
The final word:
Thus, I come to my conclusion: "Lui" polarizes the masses because it turns the familiar scent architecture upside down. "As above, so below" is the guideline here. Those who accept this challenge can enjoy an hour-long, sweet base. Normally, many perfumes offer such a thing in a top note, and that for just a few minutes. The catch remains: one must fight through a sultry jungle full of wild animals.
My great thanks go to Pazuzu (the Parfumo) for this generous sample and the associated, puzzling, "turning everything upside down" scent experience :-) .