“Geranium 33” - New Handmade Unisex Perfume by Le Labo

Le Labo dedicates the new fragrance "Geranium 33" to the Middle East and its impressive floral diversity. The principle of the brand: craftsmanship and individuality.

"Geranium 33" is aimed at all genders and is characterized by a metallic yet floral composition that contrasts with a warm and earthy base.

While fresh bergamot and black pepper meet in the top notes, the heart of the perfume combines delicate notes of bourbon rose geranium and centifolia, reminiscent of a flower garden. Finally, a warm accord of cedar, sandalwood and musk determines the depth of the fragrance.

The Le Labo brand was created in Grasse, the French perfume city on the Côte d'Azur, by Frenchmen Eddie Roschi and Fabrice Penot. Since 2006, the company has been based in New York City

Le Labo stands for an unconventional slow perfumery approach. The standout feature of their process is that each fragrance is handmade.
Each fragrance creation of the brand is put together in an individual way and each label bears the name of its new owner. At the same time, the fragrances are based on natural, vegan ingredients and are animal-free.

The founders of Le Labo are convinced that the future of luxury is handmade. The idea of mixing the fragrance fresh in front of the customer came to Fabrice Penot's mind during his apprenticeship in Grasse. During the creation process, customers are allowed to sniff the fragrance and can find out, for example, where the wood that gives the perfume its special note comes from.

A store of the niche fragrance brand has already opened its doors in Berlin.

The perfume is available in bottle sizes of 50 ml, 75 ml and 100 ml.