"Preppy Rose" and “Sunset Club”: The First Women's Fragrances From Gant

With the Eaux de Parfum "Preppy Rose" and "Sunset Club" Gant launches its first women's collection, inspired by the charm of the American East Coast.

Until now, the Swedish fashion house's fragrance range has focused exclusively on men's fragrances - now the brand is expanding its repertoire. With  "Preppy Rose" and "Sunset Club", which will be launched on April 1, Gant is entering the world of women's fragrances.

For the accompanying advertising campaign, Danish model Rikke Nora Palsgaard-Ronne was photographed by photographer Antoine Henault in a coastal landscape: while "Preppy Rose" accompanies her on a walk along the beach and on a terrace, "Sunset Club" is intended to embody the ideal fragrance for the evening, when the setting sun bathes the horizon in warm, golden tones.

Preppy Rose - Fruity freshness and floral elegance

"Preppy Rose" was created by the perfumer Domitille Michalon-Bertier. The fragrance opens with a sparkling blend of pear, maritime notes and grapefruit, reminiscent of the freshness of the coast. In the heart jasmine, neroli and rose lend the composition a floral lightness. Finally, the base provides a warm finish: balsamic benzoin combines with the creamy softness of sandalwood, accompanied by the aromatic, spicy facets of cedarwood.

Sunset Club - Fruity, floral and warm

Created by Nelly Hachem-Ruiz, the fragrance journey of "Sunset Club" begins with fruity-sweet accords of mandarin and peach, surrounded by a fine, slightly salty sandy note. A sensual floral bouquet of gardenia, jasmine and rose then unfolds in the heart, rounded off by a warm, creamy-sweet base of musk, patchouli and vanilla. 

About Gant

Gant was founded in 1949 in New Haven, Connecticut, with the aim of producing shirts - and soon conquered the world of American sportswear. The brand became known above all for the high quality of its shirts, made from the finest cotton and with the highest level of craftsmanship. In addition, Gant set standards with innovations such as the button-down collar and brought color to men's fashion at a time when white shirts still dominated.

Over the decades, Gant grew steadily and expanded its range to include clothing, accessories, shoes, fragrances and home textiles in order to establish a holistic lifestyle concept. in 2008, the Swiss Maus Frères Holding took over the company and continued its international expansion.

Christopher Bastin has been the creative head of the fashion house since 2019. Under his leadership, the traditional brand is undergoing a modern reinterpretation and is providing fresh impetus with innovative collections. 

The new fragrances "Preppy Rose" and "Sunset Club" will be available from April 1, 2025 in 30, 50 and 100 ml.