“Jasmin Bonheur” - New Jasmine Fragrance by Guerlain Expands “L’Art & la Matière” Collection

French label Guerlain introduces "Jasmin Bonheur", a fragrance that aims to interpret the jasmine theme in a fruity and joyful way.

"Jasmin Bonheur" reveals a colorful jasmine with luminous nuances, including the radiant orange of apricot, the vibrant purple of powdery iris and delicate pink of rose. The inspiration was the vibrant color palette of French painter Henri Matisse.

Delphine Jelk, perfumer at Guerlain, takes away jasmine's enchanting sensuality to infuse it with sunshine. This daring decision reveals a fragrance illuminated by the light of the south that Henri Matisse loved so much.

Besides the rose, jasmine is the most emblematic flower of perfumery. It is also one of the six components of the Guerlinade, the secret olfactory seal of the house that has always signed the perfumes of Guerlain.

"Jasmin Bonheur" refines the two types of jasmine used in perfumery. Known for its strong fragrance with fruity notes, Guerlain's Jasmin Grandiflorum with its large petals comes from three different areas of origin (Grasse (France), Calabria (Italy) and India) to obtain an exceptional olfactory quality. The Indian sambac jasmine brings more sensual and sunny facets that make it comparable to orange blossom.

The perfume is available in bottle sizes of 50 ml, 100 ml and 200 ml.