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For here.
I believe I should clarify first that I got this perfume for almost nothing. When I tested New Haarlem in a perfumery nearly four years ago (for the umpteenth time), a salesperson pointed out to me that the scent was unfortunately out of stock and would also be discontinued by Bond No.9. Instead of starting a "That's not true!" discussion, I quickly switched gears and coldly pointed out that he could sell me the tester since it wouldn’t serve any meaningful purpose in the store anymore. He could. The funny thing is: I actually wanted to buy a bottle of NH at the regular price that day (a price I wouldn’t even be willing to pay close to today, for any perfume at all), instead, I put two or three small bills into a coffee fund for a well half-full bottle.
I share this because I believe it makes a difference. When the selling price pushes itself so prominently to the forefront as it does with Bond No.9, it also plays a role in using and experiencing a scent, and in my experience, never in a positive way. I, on the other hand, could splash NH as if it were Eau Dynamisante. Theoretically, at least. The spray head is stingy, yet the force and density increase exponentially with each spray.
Describing NH is actually not difficult, but the more one tries to explain these clear impressions, the more complicated it becomes. I’ll keep it simple at first - what you need to imagine are wooden benches, French toast with lots of maple syrup, and a very dense and dark coffee scent. Everyone knows a scent blend like this to some extent, but the exact formulation is widely varied, especially as it is subject to regional differences. The coffeehouse chain Starbucks has achieved international recognition in this regard; "starbucksy" is a handy adjective when you want to describe a certain type of dark, sweet, vanilla- or amber-heavy perfumes. NH is quite American, but by no means starbucksy; for the most part, it is very warm, but just after spraying, a metallic, almost tinny note resonates in the background. The coffee is not just black, but bitter and spicy, and it takes a little while for this roughness to settle. Elsewhere, the note is described as burnt coffee grounds in a cold thermos, and I can relate to that quite well.
NH is a rather coffee-heavy scent, but this note is not particularly authentic. Taken on its own, it consists mainly of very spicy, bitter, black tendrils, like those rising from a hot espresso. But as I said, the somewhat harsh opening settles down. More prominent is the maple syrup, which soon envelops the bitter darkness of the coffee. I have never been able to detect vanilla in NH, but with the maple syrup, I smell the vibe of fresh waffles with powdered sugar, crêpes, and pancakes.
No question, NH is sweet. In contrast to most other gourmand fragrances, however, the sweet elements are extremely countered - once I wore NH and asked my girlfriend to guess what I was wearing. She guessed Annick Goutal's Sables, which we had tested on paper the day before and whose curry-colored spiciness we liked very much. I was initially quite surprised, as there seemed to be no parallels between these scents, but upon closer sniffing, it became clear to me that there must be a lot of immortelle in NH (the central note in Sables). The lavender note is controversially discussed; it is also a contrast to the heavy sweetness, although rather quiet and for me, depending on the dosage, sometimes not directly perceivable. It is often criticized that this lavender has a somewhat shower gel-like quality, and at least I can confirm that this is not a particularly enchanting and certainly not a natural lavender.
NH is a very scenically and authentically appearing scent, but not photorealistic. It is typical that I, for example, try to delve deeper into the coffee and end up with the immortelle. With the exception of the maple syrup, all essential elements are only cited in partial aspects. If these elements were fully played out, perhaps a more pleasing scent would emerge, but it would also be more Disney-like. Moreover, this would come at the expense of interesting contrasts. Although this scent is clearly dark, all elements are strongly separated from each other, which is why, for example, the coffee never seems sweet and the crêpes never seem bitter.
Briefly, I want to touch on Rochas Man, which is interesting for comparison because Maurice Roucel tackled the same theme with roughly the same ingredients four years before the release of NH. Rochas Man is significantly idealized and thus on one hand less harsh, but on the other hand also less authentic. However, it is also significantly more wearable, as it does not set the mood as sustainably as NH. At times, both are quite similar, but Rochas Man is sweeter, the lavender is woven in much softer, the coffee is quiet and milky, the vanilla more pronounced with an overall subdued performance (and also a bit of raspberry). Which scent one prefers is a matter of taste, but the relatively rare comparison of two quite different variations of the same theme is very interesting.
Maurice Roucel is a very scenically, at times dramatically composing perfumer who creates fantastic things from good raw materials, but he is not concerned with the raw materials or their quality, but with images and scenes. NH is not an exclusively beautiful scent, but it is pictorial. With abstract hints, a mood is created here that seems very real to me; the scent of a real coffeehouse, of any kind, does not consist solely of freshly ground coffee, cake, and pancakes in their ideal forms, but also, for example, of the cigarette smoke from the smoking corner or the wet coat of the man at the next table. Just as an example. This does not mean it has to smell unpleasant. When you sit in a coffeehouse, you don’t wrinkle your nose every time a little whiff of perhaps rather cheap lavender shower gel wafts over from the server. It’s just part of it.
Despite its apparent disharmonies, NH is a scent with a distinctive feel-good atmosphere, warm, toasted, and amber-colored. Moreover, it is very loud; it is not possible to dose it in such a way that it does not color the mood around you and provoke reactions or at least a thorough acknowledgment. This makes it an interesting tool. Ultimately, every scent is a statement, but NH not only suggests a certain attitude or mood, it simultaneously embodies it. Everyone understands what kind of mood the wearer means: laid back, relaxed, surrendering to sensuality with open senses. Anyone wearing NH to a job interview shouldn't be surprised (though, of course, it depends on the job). However, NH is by no means a soothing or romantic scent; it carries a lot of urban hustle and neon light within it, the hustle of a pedestrian zone in pouring rain, whose bustle and blinking you observe through the glass window of your favorite café.