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This became a gift, but I wanted to make sure it smelt good of course. I tried it at the same time as Crush on my other wrist. I think that this smells super strong at first spray, but not even 15 seconds later, it smells very good. I noticed that it lasted a pretty long time, throughout a shower, and still there lightly in the morning. I think this would smell phenomenal with a mostly vanilla based body spray (like Rich Vanilla, from Victoria Secret (not sure that they offer this anymore).

I don't like animal print, and the box packaging does have a lot of it on it, but it is really well done. The bottle itself is so pretty, and I like how there is no animal print on it. The bottle is painted white, so you will not be able to see how much is in the bottle. On the other hand, less light will hit the perfume, and I believe it is better for a perfume to not be in the light.

Overall I liked it, and almost kept it for myself. The main reason I'm reviewing this, is because I could not find a review of it anywhere. Hopefully somebody else will provide better insight

Before I bought this, I tried to find some information on it, or reviews, but there was almost nothing, only a little bit from Amazon. I really wanted to try this company. I bought this for me, and Wild Heart as a gift. I mostly wanted to see how they compare to Rue21 perfumes, as the price point is the same, and it seems they use the same private label company from what I can tell. I haven't worn this out yet. At first smell, it's pretty strong, but settles in quickly, and starts to really smell good, the nozzle scent does not represent it well at all!

As for longevity, I really don't have a good grasp on how to measure it, I can't really compare, it was just something I ended up noticing, but here it is. I put this, and Wild Heart (I wanted to make sure I was gifting a decent perfume) on one wrist, and they lasted a pretty good amount of time, each without really losing their base scents. I ended up taking a shower that night, and they were still there after, Crush a little stronger (but I think it was stronger in the first place). If I remember correctly , they were both still more than faintly there after I slept.

The box is really cute, and I think the bottle is cute as well. I also really appreciate that Styles For Less, uses an abbreviation on these items (SFL), otherwise I think it would look tacky, the association of cheap prices I think would send the wrong idea.

I think it smells like walking into bath and body works, with the more fruity summer scents. I really love it, I think I will wear it heavily in the summer.

I always wear this with Victoria Secret's Love Addict Fragrance Mist, which is Wild Orchid and Blood Orange. I've gotten a lot of compliments. I think they work really well together. It's one of the best, and best selling Rue21 perfumes, it has the best, and most reviews over the internet, so I believe this to be the best choice if buying blind, or trying out the brand. I think one can buy this with the most confidence. I also like Candy Girl, and Electric Heart a lot by Rue21, I think Candy Girl could smell good with Pink Ice, but I don't think Electric Heart would mesh well. I've had this for over a year, and it's been my go to for most of the time

Also I think the box it comes in is ugly, it is a cube, so that does represent well for it's name (ice), the sides have a gradient pink background, with grey edges. But importantly, the bottle is very cute

I think that this has similar scents to Pink Sugar, a lot of similar notes. Most similar are the base notes, notes of Pink sugar are caramel, musk, sandalwood, tonka bean, and vanilla, here we have woods, caramel, and musk. Top notes include Mandarain, vs Pink Sugar's Bergamot and Orange. There is no liquorice scent in Candy Girl, that Pink Sugar has, as far as I can tell.
I've only had it for a week or so, I think I prefer Candy Girl, but I can't speak to the longevity, I imagine it's not as good as Pink Sugar. The Candy Girl bottle is a lot cuter in my opinion as well

Comparing preference to the other Rue 21 perfumes, I have/have tried Pink Ice, Runway, Electric Heart, Fallen Vixen/wonderlust, Posh, and Tarea. I don't like Tarea or Posh much, I liked Fallen Vixen. Pink Ice and Electric Heart are my favorites after Candy Girl. Runway is nice, but I don't see myself finishing the bottle compared to my three favorites.