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Over the last few years, something interesting has been happening in the fragrance world: the quiet rise of UAE perfume houses that create surprisingly accurate dupes of well-loved designer scents. And the craziest part? Many of these fragrances cost...

A trend is becoming increasingly apparent in the perfume industry: more and more new brands are emerging and relying on AI-generated content for their entire presence - from poetic fragrance descriptions...

With "Good Girl Jasmine Absolute", Carolina Herrera adds a new interpretation to the iconic Good Girl range, which focuses on the house's signature jasmine. A...

With "Your Turn II", Billie Eilish follows on from her fragrance "Your Turn" and adds a deeper, creamier dimension to the fruity-woody profile. Your Turn II is a bold evolution...

The Italian label Tiziana Terenzi is expanding its Luna Stars collection with two highly concentrated, fruity-floral unisex fragrances: "Phivele" and "Omicron". Phivele...

The perfume house Anfas is expanding its collection Fosol with the fruity-floral unisex fragrance "Aya", which is inspired by the start of spring. The scent of radiant renewal, a tribute...

I’d like to share my perspective on acquiring new fragrances while maintaining financial responsibility and still having a meaningful, enjoyable collecting experience. I know there is no shortage of opinions on this topic—and there never will be—but this approach has helped...