Acqua di Giò Parfum Giorgio Armani 2023
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Cruel development
Alberto Morillas, the man who apparently only needs months to create a fragrance.
The result was this uninspired work. Why did they take the good Profumo (I know, also by Morillas) off the market and make a fool of us with this successor? Because they must have saved on more expensive ingredients.
Di Gio Parfum is of course reminiscent of Parfumo. Only it doesn't have the charm, is much scratchier and there is too little incense.
I partly understand why the distribution company is doing this.
But the fact that Armani gives it the go-ahead is a mystery to me. Or does he not care.
It has long been observed in the mainstream perfume world that creative fragrances are no longer in demand. At MFK, two good men's fragrances can no longer be ordered. Instead, light Aqcua fragrances. Not particularly exciting either.
Only on the cheap.
As long as the margin is right.
What a disappointment.
The result was this uninspired work. Why did they take the good Profumo (I know, also by Morillas) off the market and make a fool of us with this successor? Because they must have saved on more expensive ingredients.
Di Gio Parfum is of course reminiscent of Parfumo. Only it doesn't have the charm, is much scratchier and there is too little incense.
I partly understand why the distribution company is doing this.
But the fact that Armani gives it the go-ahead is a mystery to me. Or does he not care.
It has long been observed in the mainstream perfume world that creative fragrances are no longer in demand. At MFK, two good men's fragrances can no longer be ordered. Instead, light Aqcua fragrances. Not particularly exciting either.
Only on the cheap.
As long as the margin is right.
What a disappointment.
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