Griebe
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Griebe
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Cruel development
Alberto Morillas, the man who apparently only needs months to create a fragrance.
The result was this uninspired work. Why did they take the good Profumo (I know, also by Morillas) off the market and make a fool of us with this successor? Because they must have saved on more expensive ingredients.
Di Gio Parfum is of course reminiscent of Parfumo. Only it doesn't have the charm, is much scratchier and there is too little incense.
I partly understand why the distribution company is doing this.
But the fact that Armani gives it the go-ahead is a mystery to me. Or does he not care.
It has long been observed in the mainstream perfume world that creative fragrances are no longer in demand. At MFK, two good men's fragrances can no longer be ordered. Instead, light Aqcua fragrances. Not particularly exciting either.
Only on the cheap.
As long as the margin is right.
What a disappointment.
The result was this uninspired work. Why did they take the good Profumo (I know, also by Morillas) off the market and make a fool of us with this successor? Because they must have saved on more expensive ingredients.
Di Gio Parfum is of course reminiscent of Parfumo. Only it doesn't have the charm, is much scratchier and there is too little incense.
I partly understand why the distribution company is doing this.
But the fact that Armani gives it the go-ahead is a mystery to me. Or does he not care.
It has long been observed in the mainstream perfume world that creative fragrances are no longer in demand. At MFK, two good men's fragrances can no longer be ordered. Instead, light Aqcua fragrances. Not particularly exciting either.
Only on the cheap.
As long as the margin is right.
What a disappointment.
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Was he too innovative ? DPH must be delivering more.
Why, one wonders, Dior Pour Homme was so oil-factorially back
screwed ? The corners and edges, i.e. the iris with the lipstick chord, neutered ? Because he was too special, too particular, too risky
Especially with regard to the Asian market, which would prefer to be much more reserved. But it is also possible that sales figures in Europe were no longer satisfactory. And that to the "Pour Homme" of the brand.
They are the lions, the pride of a fragrant potfolio. They are said to be the most durable. When Higher or Fahrenheit (the latter is still the big seller after Sauvage) sell badly. Almost a gift. But not the Pour Homme. That's what the grandees at Dior thought. And that's why they were filed away and polished. Until this very mainstream cute lemon scent comes out. Which reminds me of some brand of perfume. I just can't figure it out. Yes, now I have it: Creeds Neroli Sauvage from 1994.
A slap in the face for fans of the previous DPH. An innovative men's fragrance will vanish from the face of the earth. A bottle that is only slightly modified is filled with a completely different fragrance. Will the concept work ? Dior has a hard time with new names anyway. We've known that since Sauvage. But the Cash Cow of 2015 has at least been given its own skincare line. The good old eau de sauvage from the 60s was not killed. Luckily...
screwed ? The corners and edges, i.e. the iris with the lipstick chord, neutered ? Because he was too special, too particular, too risky
Especially with regard to the Asian market, which would prefer to be much more reserved. But it is also possible that sales figures in Europe were no longer satisfactory. And that to the "Pour Homme" of the brand.
They are the lions, the pride of a fragrant potfolio. They are said to be the most durable. When Higher or Fahrenheit (the latter is still the big seller after Sauvage) sell badly. Almost a gift. But not the Pour Homme. That's what the grandees at Dior thought. And that's why they were filed away and polished. Until this very mainstream cute lemon scent comes out. Which reminds me of some brand of perfume. I just can't figure it out. Yes, now I have it: Creeds Neroli Sauvage from 1994.
A slap in the face for fans of the previous DPH. An innovative men's fragrance will vanish from the face of the earth. A bottle that is only slightly modified is filled with a completely different fragrance. Will the concept work ? Dior has a hard time with new names anyway. We've known that since Sauvage. But the Cash Cow of 2015 has at least been given its own skincare line. The good old eau de sauvage from the 60s was not killed. Luckily...
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