The name "Porsche" goes beyond just fast sports cars. It unites characteristics such as quality, style, design, and function. All these extraordinary characteristics were channeled to other products outside Zuffenhausen and led to the birth of the iconic "Porsche Design".
The independent and exclusive lifestyle brand was founded in 1972 in Stuttgart after the main members of the Porsche family were forced out of the automotive group. The company was based in Zell am See, Austria. After "Porsche Design" was acquired by the parent company in 2003, the label merged with "Porsche Lifestyle" to form "Studio F. A. Porsche."
The carmaker's purist style and design are found in countless products around the globe. The unmistakable Porsche signature is frequently used for lifestyle brands. Women's and men's fashion and shoes of all stripes from the high-priced segment have been inspired by "Porsche Design", as have numerous travel bags, handbags, briefcases, exquisite accessories (fountain pens, smoking accessories, purses, jewelry, perfumes).
In the sports sector, "Porsche Design" is mainly active in running, water sports, winter sports, golf, and tennis, with occasional collaborations with other industry experts ("Adidas"). Eyeglasses, lamps, kitchen furniture, and telephones are also some of Porsche Design's creations.
The unique combination of elegance, design, precision, and luxury is evident in the chronographs of "Porsche Design". Among them are milestones such as the "Chrono I" (1973), the Compass watch (1978), the titanium chronograph (1980) and the "Ocean 2000". Commissioned work for companies such as "Telekom", "Siemens" or "Faber-Castell" can also come from the creative studio of "Porsche Design".