Jijide

Jijide is an Italian niche perfume brand founded in 2016. It is the result of a cultural collaboration between Chinese and Italian entrepreneurs. The name "Jijide" is based on the Chinese phrase 积极的 (jī jí de), which symbolises a positive and energetic attitude to life.

The brand is known for its creative fusion of Chinese and Italian culture, which is reflected in its unique fragrance creations. Jijide stands apart from the traditional perfume industry with an inclusive approach that challenges conventions of gender, race and class.

In developing its fragrances, Jijide focuses on research and creativity to create scents that are both contemporary and naturally evolving. Sustainability plays an important role in production; Jijide strives to use environmentally friendly and non-toxic materials.

Headquartered in Milan, Italy, Jijide offers its products both online and through select retailers. Customers can find out more about the fragrances and order options on the brand's website.