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6.1 / 10 115 Ratings
A perfume by Monreale for men, released in 2001. The scent is sweet-fruity. It is being marketed by Coty.
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Main accords

Sweet
Fruity
Fresh
Synthetic
Gourmand

Fragrance Pyramid

Top Notes Top Notes
Coconut waterCoconut water GingerGinger Star aniseStar anise
Heart Notes Heart Notes
StarfruitStarfruit Cedar leafCedar leaf PatchouliPatchouli
Base Notes Base Notes
Bourbon vanillaBourbon vanilla Atlas cedarAtlas cedar Tonka beanTonka bean

Perfumers & Creative Guidance

Videos
Ratings
Scent
6.1115 Ratings
Longevity
6.292 Ratings
Sillage
6.194 Ratings
Bottle
6.4108 Ratings
Value for money
7.142 Ratings
Submitted by Michael · last update on 05/29/2025.
Source-backed & verified
Interesting Facts
The faces of the advertising campaign are models Jasmine Tookes and Tobias Sorensen, photographed by Cass Bird.

Smells similar

What the fragrance is similar to
Le Beau by Jean Paul Gaultier
Le Beau
Uomo Casual Life (Eau de Toilette) by Salvatore Ferragamo
Uomo Casual Life Eau de Toilette
Allure Homme (Eau de Toilette) by Chanel
Allure Homme Eau de Toilette
Joop! Jump (Eau de Toilette) by Joop!
Joop! Jump Eau de Toilette

Reviews

11 in-depth fragrance descriptions
ColinM

516 Reviews
ColinM
ColinM
5  
Ehw, EHW!
The card defines this a “juicy oriental fougère” balanced with “exotic woods”. Pretending I didn’t read the “fougère” part in order to keep my lunch in my stomach, what I get out of Eternity Now is basically only the “juicy” and the “exotic” parts, both in the tritest and cheapest way you can imagine - as juicy and exotic as a tin can of sweetish synthetic drugstore tropical soda. Juvenile, shabby and – ok, you get it.

4/10
0 Comments
Leimbacher

2876 Reviews
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Leimbacher
Leimbacher
Top Review 8  
Bacardi Schieling
Name: Eternity Now for Men
Brand: Calvin Klein
Line: Men/Designer
Perfumer: Ann Gottlieb
Year: 2015

Sizes: 30 / 50 / 100
Gender: Men
Price: 30 - 70€
Test basis: Worn for over half a day (12-11 PM)
Concentration: EdT
Purchase options: Douglas, Pieper, Müller, everywhere
First thoughts upon hearing the name: not another Eternity ... not NOW!

Bottle: simple, heavier glass than expected
Sillage: very quick, very weak
Longevity: very quick, very weak (4 hours max.)
Comparable perfumes: Encounter (Fresh), Virgin Island Water, Marc Jacobs Men, CK One Summer '14
Seasons: Spring + Summer, almost year-round
Wearing occasions: always & nowhere
Dominant notes: Coconut, citrus, sugar
Character: naive & youthful at first, then muted
Worth the price?: not very expensive, but also not really good
Fits celebrity: Justin Bieber - on the path to improvement
Music style: Pop, still
Optimist or pessimist: a pasted-on smile
Does the name fit?: not a scent for eternity, but okay for the here & now generation
Associations: kids' cocktail
Fragrance color: turquoise/green/yellow
Matching film: Plein Soleil meets Bugsy Malone
Suitable adjectives: sweet, watery, young, spontaneous, fruity, fruity, short-lived
Mainstream or special?: Mainstream, even though it has seen less original scents
Sexy?: yes, for under 21s
Typical CK?: oh yes, as CK as hardly anyone else... whether that is positive is up to each person to decide ;-)

Conclusion: it could have been worse, it could have been worse... the beginning is really cool & fruity, the beginning is really cool & tasty... the more I tell myself this, the more it works, the truer it becomes?
3 Comments
Unterholz

57 Reviews
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Unterholz
Unterholz
Very helpful Review 11  
Downgraded & upsexed
Project: Eternity NOW (2015)

Inspiration: “The good old Eternity. Shouldn’t we do something with that again?” - “Yeah, we need to get that stuff out of the back zone. The 90s were so awesome. I was still little back then, almost not even born, but it must have been really wild. Techno, House, Hip-hop. MTV and Viva. Not like today, where everything is so wishy-washy. Although there’s a lot of cool stuff today too...” - “Yeah.” (Excerpt from the brainstorming of the C.K. creative heads)

Instruction to the perfumer: Take the old Eternity (1989). There’s really not much you need to change. Just add a bit more sugar. Hey, ginger! Starfruit is also trendy right now. Those guys at Creed did something crazy like that, a cocktail with coconut water. But you really have free rein. The rest will be taken care of by marketing.
Oh, and it shouldn’t cost too much. We’re aiming for a younger target audience. However, we’d like to have a few real crowd-pleasers in there. Patchouli is a pretty cheap raw material and smells earthy. It doesn’t have to be too earthy because of the youthfulness (You understand: “Sex” without sex). Can you manage “Moroccan cedar”? I mean without REAL cedar? And Madagascar vanilla? Because that sounds really high-quality with the provenance details. The good perfume houses all do that, it’s basically standard today. And a bit of aquatic-salty-sex feeling wouldn’t be bad either. Maybe a bit more of that, you can then tone down the vanilla a bit, also smart in terms of pricing. Otherwise, as I said, you have free rein. Have fun!

Desired associations (can be contradictory --> aim for a broad target audience): sweet, sweeter, youthful (sweet youthful seducer! young! vulnerable teenage macho, possibly with a guitar, blonde, maybe a few tattoos... no, actually without a guitar), cocktails (Ibiza!), sex! (see advertising campaign), cool, fresh (business people and office types like that) Fougère (we’ll write that on the sample cardboard flap, the older and very old folks will like/know that too), exotic woods (I mean: whoever doesn’t bring that is to blame themselves. There are a thousand such molecules out there. A combination of those will surely be something new). We can’t think of anything else at the moment. That’s something already.

Design: Old design + something peppy added. Looks great! (--> additional tagline??)

Marketing campaign: We’ll spend some money on that. Either we show a base jumper jumping off a cliff. The sexy adventure type, but you can’t see his tattoos in the suit (too little sex appeal?). Or we show a scene at the beach, a few sleepy boys and girls, naked but covering each other up (the morning after a hot outdoor summer night??), sand on the skin, dreamy melancholic girl eyes. Sounds brilliant. Or something completely different, something urban. The modern seducer in the concrete jungle...? But others have done that already... It’s really difficult to stand out from the crowd these days. We might stick to something tried and true that fits the brand and stay in our lane (Underwear). Hey, let’s just show sexy models in underwear, an erotic couple (the grown-up and adapted crazy heads of the 90s?). That will create beautiful images. Yes, immediately one should think: C.K.! You don’t really have to reinvent yourself every time.

Opinion of an end consumer (fan mail, age category: 35+): Dear cool people at C.K. I’m really a huge fan of your latest men’s fragrance Eternity Now (and also your underwear *smile*). I already knew the old Eternity and liked it back in the 90s. The new one is quite similar, but seems a bit cooler to me. Also fresher and sweeter. I can’t say exactly, I’m not that familiar with perfumes. All I have are the images that arise in me. I really feel irresistible, sexy with it. I wear it all the time at the office. Unfortunately, I’ve never been approached about my new scent (which may still happen). It could be that people think, because the new cool scent is so similar to the old one, that I’m still wearing the old one and they don’t dare to mention the minimal difference (in my opinion, the new details really make the scent much better, you guys at C.K. really haven’t done anything wrong) to me. I’ve gained a lot of confidence from your perfume and I believe that I’m now much better received by women. At lunch in the cafeteria, I thought I caught a few longing glances from girls in my direction. Anyway, I have no doubt that one day I will win the hearts of women, at least I already smell good and also wear your sexy underwear. So, nothing can really go wrong *smile*.
In solidarity - Now: your eternally young underbrush
6 Comments
N471v3

135 Reviews
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N471v3
N471v3
11  
Fine fragrance caresser for the cool season
I have owned "Eternity Now" since 2016, and I haven't worn it very often. But not because I think it's bad!
On the contrary...
This fragrance is, I believe, the only one so far with coconut as a noticeable note that doesn't annoy me! However, I think that the coconut combined with the star anise in the top notes is the reason why many associate it with a sweet "cheap scent".
I find it amusing that the fragrance smells very unique precisely because of the prominent star anise; I have never smelled anything that reminds me of it. It does come across as a bit "obvious", as it smells exactly the same from the first second until the end of its perceivability, which is already there after a few hours, - but it is also not unnecessarily intrusive. (Unless you bathe in it..)
Somehow, the mixture of notes, I guess through "star anise-star fruit-ginger-vanilla", creates a pseudo-orange impression for me; and I think that also triggers the "fruit candy fear reflex" in many. ;P
(By the way, it's funny that there are two "star" fragrance notes in it, right? ^_^)

EN didn't scare me off right away, which is why I have come to appreciate it very much, and I rise above its slightly cliché appearance.
Due to its sweet-spicy-fruity nature, it fits for me almost only in the cold season, meaning when it is snowing outside like it is right now. I also find it more of a feel-good fragrance for cozy hours, not really a "party banger".

If I had to look for parallels, I would first think of "Uomo Casual Life" by Salvatore Ferragamo, somehow also sweet, slightly spicy with an orange touch. (In this case, I believe it is the tiramisu-lemon-geranium mixture that creates the olfactory image of orange for me)
I wouldn't say they smell super similar, but they strongly remind me of each other and somehow do a similar job for me. However, I find the underground rating for EN here a bit unfair, especially in comparison to Casual Life, which I find less exciting to smell.

I also find the product advertising images very fitting for the fragrance; they convey the easy-living feeling very well that the fragrance radiates. It is more designed for young, lighthearted people rather than for super-serious tie-wearers. And when I say "young," I mean people who feel young; there is no age for me where one cannot wear something like this with dignity if they feel like it. (:

I have also reflected again whether I am exaggerating.. and no. There are fragrances like Armani Code, which achieve a rating of 7.5 here, and I still put it back on the shelf after testing it for the 100th time in the store because it just smells so generic and bland. So in my opinion, an underrated fragrance that you can definitely give a chance, especially at this price, particularly if you are looking for something light-footed for winter and want a change from the really good heavy hitters like DHI, Herod, LNDL, Pure Havanne, etc. :)
Updated on 11/19/2018
0 Comments
Hasenfurz

15 Reviews
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Hasenfurz
Hasenfurz
Helpful Review 5  
Not for Eternity
During my last shopping trip, the Douglas employee handed my 7-year-old son a sample of CK Eternity Now.
The little rascal of today is surely the cool guy of tomorrow :-)
However, Junior's excitement didn't last long, as he had to give the sample to Dad right away - because of the alcohol content!

Somehow, the sample did persuade me to invest in the 30ml bottle. In the first few days, I was quite taken with it, as CKEN noticeably starts with ginger, but then quickly transitions into a pleasant spiciness. I don't perceive the scent as sweet and fruity at all. After about 2 hours, I only smell a slightly woody vanilla. The sillage also noticeably diminishes after about 2 hours. Up close, I can still catch the remaining vanilla aroma for about 6 hours, but unfortunately, no female colleague sticks that closely to my neck.

I think the scent can be worn all year round; maybe take a break in the height of summer. Leisure, work, or the mother-in-law's funeral... it works for almost any occasion. Unfortunately, the scent doesn't have the same effect on me as it does in the ads, even though I also sport a three-day beard like Tobias Sorensen. Well, my wife will probably be just fine with that.

In conclusion, it's not a scent that one absolutely must own. Maybe I'll end up giving the bottle to my son after all. By the time we walk to elementary school, most of it will have evaporated anyway; but then, of course, it won't do much for the girls.
1 Comment
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Statements

19 short views on the fragrance
A pleasure to wear, even if a bit generic. Lots of compliments when I wear and and it really works well in the heat and humidity.
0 Comments
5
1
Less nuanced than the original, but after about 2.5 hours it just smells cheap, sweet, and generic. Unfortunately, not worth mentioning.
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4
Great for those who like ginger/anise. Otherwise, it’s a herbal freshie - it’s fine!
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5 years ago
4
Really cool start without immediately unleashing the full coconut bomb. But it quickly turns into a car air freshener. Too bad, a lot of potential wasted.
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7 years ago
3
Ginger and coconut on sugar. I really enjoy the scent, but the longevity is terrible and the sticky sweetness is diabetes-inducing.
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3
Very simple and uncomplicated scent, but that's exactly why I like it. Pleasant to wear for everyday use!
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10 years ago
3
Sweet generic slush - smells like a watered-down Reveal - which also didn't exactly shine. Longevity? Poor.
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2
A very beautiful scent. Unfortunately a bit unknown and therefore discontinued. Smells much better than the current Eternity's.
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2
Beautiful office-clean scent for the cooler days. Designer DNA yes, and still not ordinary.
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2
Tried the sample without high expectations. But: pleasantly surprised. It's not that bad. You should like coconut though: I do...
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