Genesis666

Phew, quite a pithy announcement that Ensar has knocked out there in his announcement for his latest release "EO N°3". But anyone who has ever dealt with the brand Ensar Oud, knows that Ensar, whose native name, by the way, is "Ensar...

I think hype is a curse and a blessing in equal measure for any brand, whether it's perfume, clothing, or even in the music industry. On the one hand, hype represents a kind of sales guarantee, but on the other hand, it can also have a lot of negative...