A Journey Back in Time to Childhood: Le Frag’s Fragrance Novelty

The niche Spanish brand presents its new unisex fragrance, "Mad Tea Party", a tribute to the imaginative world of Alice in Wonderland.

"If I had a world of my own, it would all be nonsense." - Lewis Carroll (Alice's Adventures in Wonderland)

An accord of black tea and whiskey gives "Mad Tea Party" an intense smoky and woody note, rounded out by the velvety creamy sweetness of butter, iris and cocoa. A hint of blackcurrant adds a fruity component to the composition.

Le Frag describes the new fragrance as a time machine that takes you back to the wonderland of your childhood. Agnieszka Lewandowska, the founder of Le Frag, was inspired by the fantasy world of Alice in Wonderland, where she wanted to escape reality as a child. In her imagination, she experienced a world full of talking animals; cakes that made her shrink and tea parties with butter cookies. With the new creation, she wanted to capture those memories in a fragrance.

Although the niche brand Le Frag is still relatively new on the market, it has already attracted the interest of many perfume lovers. Growing up in Warsaw as a child, Agnieszka Lewandowska was always a free spirit who didn't want to be constrained by social conventions and expectations. She loved art and sports, and she found it difficult to commit to any one activity. It was her passion for niche perfumes that eventually steered her life in a new direction. Later, when she moved to Barcelona and dove deeper into the perfume industry, the dream grew in her to turn her creativity and love for fragrances into her own brand. So in 2021, she founded Le Frag – as a tribute to the uniqueness of niche fragrances and the freedom to go your own way. That same year, the first perfume called "Genesis" was launched.

The warm orange hue of "Mad Tea Party" is presented in a transparent glass bottle topped with a playfully designed wooden cap. The splashes of color are meant to evoke the fanciful landscapes and characters featured in the story of Alice in Wonderland.

The fragrance is available in bottle sizes of 10 ml and 50 ml.