A Timeless Journey: The New Limited Edition Extrait de Parfum “Al Rihla” by Farmacia SS. Annunziata

With "Al Rihla" presents  Farmacia SS. Annunziata presents a new unisex fragrance that takes you on an imaginary journey - from Florence across the Mediterranean to the mysterious world of the Orient.

Al Rihla: A timeless journey
The destination is a hidden oasis in Arabia, a place of relief and rebirth. During each stage of his journey, the traveler is immersed in the scents and smells of the places he passes through, transforming the olfactory pyramid into an authentic sensory travelogue.
A collector's perfume that accompanies us on an experience between dream and reality, leaving us at the end with the question: "Is this real or did I just imagine it?

Farmacia SS. Annunziata

"Al Rihla" means "the journey" in Arabic and reflects the idea behind the composition: an olfactory journey that combines different cultures and landscapes - from the flower gardens and orchards of Europe to the warm, spicy scents of the Middle East.

The top note opens with a fresh, green-floral combination: Galbanum, iris, lily of the valley and orange blossom meet the velvety-sweet note of plum. The heart is dominated by opulent blossoms - rose, tuberose, ylang-ylang and osmanthus - accompanied by fruity mango notes and the resinous warmth of labdanum. The base adds depth and warmth to the composition: Cambodian oud, saffron, patchouli, vanilla, tonka bean and creamy sandalwood blend with sweet notes of honey and date. Vetiver adds earthy accents and rounds off the fragrance journey.

The fragrance was created by Arturetto Landi, an internationally active master perfumer. His love for the fragrance culture of the Middle East is reflected in many of his works - in particular through the use of high-quality, local raw materials.

About Farmacia SS. Annunziata

With a history dating back to 1562, the Farmacia SS. Annunziata is one of the oldest perfume houses in Italy. What once began as a pharmacy in Florence has developed over the centuries into a brand that combines Florentine craftsmanship with a spirit of innovation.

The company has been owned by the Azzerlini family since 1970, who have modernized it while preserving its historical identity. Today, the Farmacia is run by Elena and Leonardo Azzerlini - with the aim of carrying on the soul of "Made in Italy" in a contemporary form.

The new fragrance is available as a limited edition in a 100 ml bottle. Only 1,000 copies were produced.