The New Eau de Parfum "Le Rouge Flower" - Kenzo Intensifies Its Classic Fragrance

Kenzo presents "Le Rouge Flower", a more intense, enveloping version of "Flower by Kenzo", characterized by gourmand, floral, and musk notes.

This fragrance, created by master perfumer Alberto Morillas in collaboration with perfumer Marie Salamagne, captures the full power of the color red.

Kenzo

"Flower by Kenzo," created by Alberto Morillas, was launched in 2000 and quickly became one of the brand's most iconic fragrances. The composition is known for its powdery floral signature: rose and violet meet vanilla and white musk, carried by a soft, balsamic warmth. "Le Rouge Flower" now interprets this signature scent in a more intense, sensual variation—with the symbolic color red as its source of inspiration.

The opening notes are rice steam and musk, which convey a soft, powdery impression. In the heart, rose unfolds and lends the composition a floral depth. Finally, a base of the sensual woody molecule Amberever® and creamy vanilla provides a warm finish.

According to Kenzo, "Le Rouge Flower" consists of 92 percent ingredients of natural origin. The bottle contains at least 15 percent recycled glass, and the packaging comes from FSC-certified forests and other controlled sources.

In addition, the Japanese fashion label emphasizes its commitment to sustainability through its collaboration with French-Japanese flower grower Masami Charlotte Lavault. She cultivates seasonal, locally grown flowers in Paris and the surrounding area according to natural cultivation principles.

The perfumers behind "Le Rouge Flower": Morillas and Salamagne

The new perfume was created in collaboration between Alberto Morillas and Marie Salamagne.

Spanish perfumer Morillas is one of the most influential noses on the international fragrance scene and is responsible for numerous creations for major brands. Salamagne, on the other hand, stands for a modern French signature style that explores transparency, light, and texture.

"Le Rouge Flower" is available in bottle sizes of 30, 50, and 100 ml.