An Ode to Lightness: The New Women's Fragrance "Pura" by Furla

The Italian fashion house Furla launches "Pura", a feminine, delicate Eau de Parfum that captures the subtle and timeless elegance of the color white.

PURA Eau de Parfum, a delicate, elegant and balanced fragrance that embodies the characteristics of the Furla woman. An ode to lightness, described through the intangible language of scent.

Mavive

The composition opens with fresh notes of bergamot and freesia, enlivened by the sharp and spicy accents of ginger. At the heart, the elegant, floral notes of Jasminum grandiflorum unfold, enriched by the delicate presence of Mugane™ and the warm, full-bodied aroma of Mimosa Absolue. Finally, the base brings out deep woody tones and powdery nuances of Orcanox™ and driftwood, giving the fragrance a warm depth.

"Pura" was created by perfumer Véronique Nyberg in collaboration with Mane, a leading company in the fragrance and aroma industry. The simple elegance of the white Furla Diamante shoulder bag is said to have served as a source of inspiration.

Furla

Furla was founded in 1927 by Aldo Furlanetto as a leather manufacturer and developed into a symbol of Italian elegance. Initially specializing in women's accessories, the brand experienced its first major growth spurt with the opening of a boutique in Bologna in 1955, from where Furla expanded its presence throughout Europe. In the 1970s, the founder's children joined the company and launched the first line of bags. At the same time, the company expanded its business to the USA and Asia.

Today, Furla is one of the leading suppliers in the luxury leather goods market with over 240 boutiques worldwide. The brand is known for its modern and colorful creations that celebrate both quality craftsmanship and the Italian way of life.

The new fragrance is available in bottle sizes of 30, 50 and 100 ml.