“Kani for Him” and “Kani for Her”: Hip-Hop Cult Brand Launches Sporty Fragrance Duo

Karl Kani's new fragrances are meant to reflect the laid-back and now mature culture of hip-hop. Both creations are sporty, attractive, refreshing and have a present and powerful aura.

"Kani for Him" is based on a classic fougère fragrance, given a modern twist by the addition of lavender and sage in the top notes. The elegant and woody notes of cedar and peony dominate the scent of the heart chord. In the finish, musk notes combined with moss provide a warm and sensual depth.

The feminine counterpart, "Kani for Her" opens with a combination of sweet tangerine and fruity blackcurrant. A floral bouquet of lilies of the valley, peony and exotic lotus blossom beguiles the heart, carried by a base of heavenly light musk.

The Karl Kani fashion brand was launched in the late 1980s in Brooklyn, New York, by the eponymous fashion designer. Kani was one of the first to design clothes inspired by hip-hop culture. His signature pieces were oversized shirts, baggy trousers and jackets with bold logos and graphics.

These designs quickly became an important part of hip-hop fashion and inspired other designers and brands. In the 90s, icons like 2Pac, Notorious B.I.G. and Aaliyah were often spotted wearing Karl Kani clothing. Since then, the brand has been considered a pioneer in streetwear.

The new fragrances will be available in 100 ml bottle sizes.