The New Signature Fragrance From Elizabeth Arden: "Eternal Aura"

With "Eternal Aura," Elizabeth Arden introduces a new floral amber composition, which is considered the brand's first major fragrance launch in eight years.

Created by women for women, Eternal Aura Eau de Parfum is Elizabeth Arden's new signature fragrance. This bold, floral amber scent celebrates your radiance, grace, and strength, transporting you from everyday life to a world of confident beauty.

Elizabeth Arden

The opening notes are sweet nuances of pear and dragon fruit, combined with pink pepper, which provides a spicy freshness. The heart notes reveal magnolia, pink peony, and jasmine. The floral bouquet is complemented by a rose-ambrette co-distillate, described by the label as exclusive, in which rose and ambrette are distilled together to create a soft floral, musky note. The fragrance is rounded off by a warm, sweet base of Ambertonic®, muscenone, and sandalwood, underscored by creamy tonka bean absolute.

"Eternal Aura" was developed by IFF perfumers Natasha Côté-Mouzannar and Anne Flipo. They used the IFF Science of Wellness™ program, which uses neuroscientific methods and consumer testing to investigate how fragrances can affect mood and well-being. The composition is said to contain natural ingredients that, according to internal IFF studies, can positively influence energy, self-confidence, and mood.

Eternal Aura is your moment of escape, a ritual that empowers and inspires you. Just as Elizabeth Arden created her iconic pink salons as places of refuge where women could be themselves and feel comfortable, Eternal Aura becomes your own place of refuge.

Elizabeth Arden

Historical inspiration in flacon design

The bottle of "Eternal Aura" is designed in warm rose gold tones, reflecting a color scheme that has characterized Elizabeth Arden since the 1920s: shades of pink and gold that run through the packaging and brand identity.

The bottle is crowned with a gold-colored cap framed by a wide, ornamental openwork metal decoration. According to Elizabeth Arden, the pattern refers to the historic "Red Door" salons. From the 1910s onwards, rooms for beauty treatments and socializing were created behind the striking red doors.

The new Eau de Parfum is available in bottle sizes of 30, 50, and 100 ml.