I found out when I opened the page for Jovan Sex Appeal and realized that the top-rated review, submitted by user L1mer1n, is in fact my own review, which I wrote 6 days earlier on a "competing" website/community, the one whose name starts with B.
I went to check their other reviews, so far looked at two - Vert des Bois by Tom Ford and Idole d'Armani by Giorgio Armani. Both are stolen from different users who published them a few days earlier on the B website. And that's not all: Idole D'Armani features another review by user Hollywoodien, which is copying the same exact review. In other words there are two copies of the same stolen review, word for word, one below the other. No credit is given anywhere.
What's interesting is that all of those stolen reviews are labeled as top-rated.
This to me suggests two possibilities:
1. This whole thing is done by Parfumo itself. But that seems like a profoundly dumb choice of action.
2. It's a group of bots which, apart from stealing other people's content, also give each other ratings. (I have no idea how ratings on Parfumo work, I'm not an active user)
The fact that Hollywoodien is a permanently disabled account (with "expected deletion", uhm, yesterday?) would suggest the latter. The question is, why would anybody do that? I don't see any covert marketing inserted in the reviews. The only use I see is damaging Parfumo by annoying users like me, but that is too tinfoil-hatty for me right now.
I wrote the stolen review for free, so it's not like I'm losing any money over this, it's more that I care about the principle. Ordnung muss sein.





