Aventus Creed 2010

How I was able to enchant the masses and cast a spell over them for many hours when I was put on display in perfumeries in the mid-2010s. I was given this modern and elegant, smoky fruity DNA, whose distinctive oakmoss base made it even more unmistakable. I was dressed in a bright, radiant bottle and wrapped in a black leather sleeve.

Elegance and novelty have their price. And so even back then, I was given a mighty price tag, probably also as a symbol of my strength and future success. I was so coveted, I was loved and I was the object of envy and resentment from my competitors. I also grew older, was analyzed, copied and finally, what I had achieved was to be artificially extended by all kinds of means.

And now that I've arrived in the 2020s, I've unexpectedly lost a little of my radiance and magic. My opening still has that floral freshness and those unmistakable notes of redcurrant and pineapple. I have lost the smoky spiciness and floral power of the middle. And the unmistakable ambery oakmoss is now, unfortunately, just a "snoot". Maintaining my performance and longevity with age is causing me quite a lot of problems these days. The young, wild competitors and imitators with their room-filling compositions and their sometimes hours-long perceptibility have clearly outstripped me. And my price tag went its own way ...

What happened to my magic?
Do I still create this feeling of strength, novelty and success today with my oversized price tag?
Have I perhaps not changed at all and have the others simply overrun me with their youthfulness and power? Or am I one of those aging stars after all?