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20 Ks
20 Carats / 20 Quilates
1933

8.2 / 10 14 Ratings
A popular perfume by Dana for women, released in 1933. The scent is floral-spicy. The production was apparently discontinued.
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Main accords

Floral
Spicy
Animal
Powdery
Oriental
Ratings
Scent
8.214 Ratings
Longevity
7.610 Ratings
Sillage
7.211 Ratings
Bottle
7.717 Ratings
Submitted by Florblanca, last update on 09/21/2025.

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1 in-depth fragrance description
Krmarich

139 Reviews
Krmarich
Krmarich
1  
Gold flecks
OK, I am sitting here wearing my long OOP bottle of 20 Carats. This contains all of my memories of my grandmother. It was her signature. In fact this was her bottle from the day. She has been gone since 1976, yet somehow she is still around when I sniff my wrist. It strange how scent affects the memory.

Dana was once larger than life. Tabu, 20 Carats, Bolero, Emir, Platine, Canoe and the 1960s hit Ambush were everywhere. Somehow, the house lost its touch and didn't make it through the 1970s. These lost classics were as large as Guerlain, Chanel or Lanvin in the postwar perfume boom. Only Tabu has survived.

With 20 Carats, there is an echo of Tabu. Indeed Dana had its own "Guerlainade". There is this tactile, "boozy" accent that runs though these classics. Looking at the notes, this would be marketed as unisex today. Its a rich oriental with lots of spice and ambery resins. I get little to no flowers. They saved those for Platine and Ambush.

My grandmother had no evening gowns, diamonds or furs, yet when she wore this, she seemed like a "million bucks". This was from the time when women could wear anything they wished and never get criticized. Allergies didn't come from perfume in the 1960s.

A re-launch of this classic is unthinkable as most of the formula is contraband within the current market safety standards. There are a few bottles floating around on e-bay, replete with the golden flecks in them for the curious.
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Statements

1 short view on the fragrance
SoreEyelidsSoreEyelids 4 years ago
8
Bottle
8
Sillage
9
Longevity
9.5
Scent
Absolutely decadent, and beats Opium at its own game decades before! Thick, sweet-spicy, slightly boozy with delicious cherry notes
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Popular by Dana

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