We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Avenue London 2012

7.6 / 10 109 Ratings
A popular perfume by Grandeur for women and men, released in 2012. The scent is floral-spicy. The longevity is above-average. It is still in production.
Compare
Similar fragrances
We may earn a commission when you buy from links on our site, including the eBay Partner Network and Amazon.

Main accords

Floral
Spicy
Woody
Smoky
Resinous

Fragrance Notes

Damask roseDamask rose Choya NakhChoya Nakh ElderflowerElderflower LabdanumLabdanum FrankincenseFrankincense OudOud SaffronSaffron BergamotBergamot PatchouliPatchouli Cade juniperCade juniper KlimpzadurKlimpzadur

Perfumer & Creative Guidance

Ratings
Scent
7.6109 Ratings
Longevity
8.591 Ratings
Sillage
7.990 Ratings
Bottle
7.479 Ratings
Value for money
6.926 Ratings
Submitted by Calista, last update on 07/26/2025.

Smells similar

What the fragrance is similar to

Reviews

7 in-depth fragrance descriptions
kittea

65 Reviews
kittea
kittea
Helpful Review 2  
Roasted roses
This fragrance was my introduction to choya nakh (roasted seashell attar). Smolderose puts the emphasis on the 'roasted' part, less on the 'seashells'— there's no briny mineral notes here, but it is definitely not your average smoky fragrance.

There is something extremely edible about this. The choya nakh doesn't smell like any particular food I've ever tasted, but those roasted notes give the impression of something worth eating. The rose is dark and vegetal and has been dunked in a balsamic glaze. I think these rosebuds would have the texture of a charred pearl onion or shallot if I bit into them.

Luca Turin described this as 'perverse', and while I completely disagree with him, I can see why. The rose-oud formula is obviously what Smolderose is riffing upon, and if you're used to that, I imagine this being a bit of a shock. Rose and oud is usually a study in contrasts, with a pink/red/purple rose standing out against the dark oud background. Smolderose paints both rose and oud with the tarry brush of choya nakh, marrying them together seamlessly.

Edit: My brother described this as "upsettingly meaty", which is a) accurate, although I don't find it upsetting, and b) much more evocative than "perverse".
0 Comments
BobbyGee

230 Reviews
BobbyGee
BobbyGee
3  
January Scent Project / Smolderose
This is an artistic work for me.
The opening is a strong citrus-green hit, which quickly evolves towards the scent of Damascus rose in an edition I have not known yet. Unfortunately, I'm not a fan of the scent of roses in perfumes with very few exceptions. This is i.a. this exception. It is a strange mixture of balsamic strange rose combined with a burnt, smoky and still smoking rose from the heat. To make it more interesting, I smell a strange salty flower here - is it a salted rose after burning, or maybe it's not a salty rose? Strangely familiar smell ... warm, salty and as I wrote before - burnt. These are roasted and hot shells ... in India called Choya Nakh. And what is this creation? Well let's go....
Choya Nakh is a traditional distillation of roasted shells produced in India. The wild shells are roasted slowly in a large earthenware vessel called choya, producing a light brown oil with an intense aromatic essence. The strong and sharp aroma of Choya Nakh absolute is smoky, oceanic and mossy with notes of mineral and amber. Choya Nakh gives perfumes and fragrances an interesting depth. Includes unique notes of smoke, sea and ozone. Ok ... that's it for that Choya.
To make it even more interesting, I can sense this scent with slightly leather notes and a slightly dirty smell ... no !!!! This is a specific smell at a gas station - the smell of fuel, including burnt gas particles from the exhaust. In the center of this fragrance we still have a 'strange rose with 2 faces' and it is the epicenter of this fragrance. Now tell for yourself - is this not a unique piece of work ??? For me, John Biebel's masterpiece. Oh .... the smell is completely wearable.

Projection and durability at a very good level.

Top notes are Olibanum and Bergamot; middle notes are damask rose, lilac black and saffron; base notes are Sea shells, Smoke, Labdanum, Agar (oud) and patchouli.
0 Comments
SimonaB

31 Reviews
SimonaB
SimonaB
1  
Fresh roses
I am on a beach, I have a rose in one hand and in another a shell attached to my ear from which I perceive a sweet sound of the sea... this is one of my favorite roses, fresh, citrusy, smoky. A perfume you never stop smelling. Not the usual rose and Oud that we hear everywhere now. This fragrance is so well made that it is difficult to find another that comes close. I love January’s scents. John always managed to amaze me. Anyone who hasn’t tried at least one of his perfumes absolutely must do so.
0 Comments
ClaireV

969 Reviews
ClaireV
ClaireV
1  
Inky, charred seashells on the sea shore
Smolderose (the EDP version) is beautiful and arresting, but I have to admit straight up that I cannot smell the rose in it. What I smell is primarily the head-spinning fumes of a room where tins of black boot polish are stored, a smell that is tarry and (pleasantly) chemical rather than smoky.

I smell the lemony-minty green sting of geranium in a minor key, which is a rosy note, I guess, as well as the leathery undertone of choya nakh (roasted seashells), a distillate used in very careful doses in traditional Indian attar perfumery to add a marine-leathery tone. Choya nakh is also used by Mandy Aftel to give Tango its smoky, skanky-leather undertone, and indeed, there is a somewhat similar tarry boot-rubber effect in that perfume too.

But, for me, that almost benzene-like honk of black boot polish is what prevails. This seething, fizzing, gaseous miasma of fumes joins with the scent of our old Calor Gas heater, whose electric bars, when heated up, emitted an addictive aroma of heated electrical cogs and springs. I have a fondness for this accord, which I smell also in Gris Clair (Serge Lutens), because it seems to occupy a physical space in the air, charging the oxygen particles with ions and static electricity. I should mention that Smolderose takes up such a firm physical presence in the air that my head swims if I inhale too deeply.

0 Comments
Can777

257 Reviews
Translated · Show originalShow translation
Can777
Can777
Top Review 34  
The Warrior's Last Rest
Melancholy and proud sorrow. That is Smolderose for me. A rose scent like I have rarely perceived or rather never smelled before. A Damask rose captured in a construct of deepest sorrow and sweetest melancholy. This rose is beautifully tragic. Smolderose is the work of John Biebel, a very talented painter, artist, and multi-talent. One of his greatest wishes was to create his own fragrances, which he accomplished with the brand
-January Scent Project-. John has given a scent to his own paintings and his art, it seems to me. Those who have seen his paintings will likely understand his perfumes better. They radiate a melancholic and profound calm. Just like Smolderose.

The scent of Smolderose is difficult to describe because it feels more like a dream image, but what makes it unmistakable is a very exotic ingredient. It is an oil derived from roasted and distilled seashells. The name of this delicacy is Choya Nakh. A dark oil that is used for seasoning in many dishes in Asian countries. The scent and also the taste could be described as oceanic-smoky-mossy. Essentially, a smoke oil derived from shells.

Smolderose always smells of Damask rose from beginning to end, that much can be said. But with constantly new facets. At first, it smells rosy-fruity and fresh. I would attribute that to bergamot and the sweet elderflower. But that soon changes. The fruity notes gradually recede. Frankincense weaves through the rose, and the scent becomes smokier and darker without dominating the rose. It delicately and gently envelops the rose.
But that is not enough. The Choya Nakh gradually flows in and gives the scent this breathtaking depth and smokiness. A smell of incredibly sublime freedom spreads. As if one were sitting on a cliff by a campfire, surrounded by rose bushes. A beautiful grassy patchouli and an almost inconspicuous woody-soft oud paired with splashes of birch tar underline this beautifully tragic scenario.

Conclusion
Smolderose is for me the scent of a lonely and romantic warrior who has the profundity of life in his blood and spirit. Heartbreakingly soft in heart and soul, but with a firm step in the here and now. A perfume that exudes a neo-romantic aura around its wearer. Or also its wearer. Smolderose is well-suited for both genders. It has a very good longevity of 8 to 10 hours. As for the sillage, it is extremely fine yet still pronounced.
A scent with which one would want to be buried as a warrior!

Thank you Mr. John Biebel for Smolderose!
19 Comments
More reviews

Statements

46 short views on the fragrance
2 years ago
2
I got to test my fullsize. Now I can say: remarkable! Sweetish rose, smoky at times "warm". Unisex!
0 Comments
1 year ago
1
Almost acrid oud seashell rose — like barbecuing oysters by a bed of slightly perfumy roses. Interesting but I'll never wear out.
0 Comments
2 years ago
1
To me heavier on elderflower than rose, this is a handful of flowers that have been tossed into a pool when the tarp just came off.
0 Comments
34
28
In the oil puddles
At the landing bridges
The roses drink elderflowers
Further down, they roast mussels
Salt simmers in wooden buckets
Translated · Show originalShow translation
28 Comments
25
37
Restaurant, old walls
Sink into bright leather armchairs
Mussels in a smoky white wine broth
Sparkling wine with elderflower syrup
Rose balsamic..
Translated · Show originalShow translation
37 Comments
3 years ago
17
13
The rose is very intense, the smoke highlights nuances of the rose that I perceive as one-dimensional sweet-floral, cheesy.
Translated · Show originalShow translation
13 Comments
18
7
Winter coast at dusk. Juniper thicket. Extinguished fires on the horizon. The last melancholic rose bloom exhausts itself before the frost.
Translated · Show originalShow translation
7 Comments
16
8
My love for you?
Deeply sad roses
on empty paper.
Heart and mind?
For the first time revolt
instead of hand in hand.
I miss you.
Translated · Show originalShow translation
8 Comments
17
10
This enchanting rose wears armor
matte-polished/waxy/dusty green
Amazon sword raised
spice/smoke & gray
siren song # downfall
Translated · Show originalShow translation
10 Comments
14
9
Rose with shell limestone, frankincense, juniper berries... 2017 was a great scent experience, still very special and powerful today.
Translated · Show originalShow translation
9 Comments
More statements

Charts

This is how the community classifies the fragrance.
Pie Chart Radar Chart

Images

4 fragrance photos of the community

Popular by Grandeur

Cookies & Cream by Grandeur Iconic Nuit Cerulean by Grandeur Chocolate Fudge by Grandeur Bubble Gum by Grandeur L'Ambre by Grandeur Sincerity by Grandeur Strawberry Cheesecake by Grandeur Avenue London by Grandeur Sweet Caramel by Grandeur Pink Sugar by Grandeur Unicorn Vanilla by Grandeur Dreamy Treats by Grandeur Candy Pop by Grandeur Berry Blast by Grandeur Cotton Candy by Grandeur Calabria by Grandeur Montage Intense by Grandeur Cherry Luxe by Grandeur Unbreakable by Grandeur Paradox Gold by Grandeur Impulse - Brown Leather by Grandeur