Hay
Immortelle
Russian leather
01/25/2013
jtd
484 Reviews
jtd
Top Review
11
some of its parts
Chergui is apparently one of the best sellers in the Lutens line. When I test it and read the list of notes, I'm a believer more or less. I can make out the notes I'm told are there. Yes, there is hay, tobacco, musk. But lord know I've nearly derailed going too far into the madness of a 'list of notes'.
'Notes' are in fact suggestions. But what lies behind a set of notes is an intent. Does the list of notes describe? Or do notes try to convince, that is, lie? Somehow, despite the recognizeability of the notes, I'm not convinced by Chergui. Testing, on blotter and on skin, I say yes to the notes but no to the whole package. It doesn't suggest a Moroccan wind, as the fable goes. Notes aside, Chergui shares the sensibility of many mainstream men's fragrances of the past 10-15 years. The strategy, for want of a better word, is Creedian. Sell it as nich-y, but aim for the height of the bell curve.
I don't mind the strategy. As I've mentioned about the current Guerlain line-up, the big sellers in a line should better the odds that the lower-selling oddball that I love will remain in the line. Either that, or the take-away for the perfumer is that the bell curve is a sales strategy and every perfume should should be a best seller. I try to be optomistic.
'Notes' are in fact suggestions. But what lies behind a set of notes is an intent. Does the list of notes describe? Or do notes try to convince, that is, lie? Somehow, despite the recognizeability of the notes, I'm not convinced by Chergui. Testing, on blotter and on skin, I say yes to the notes but no to the whole package. It doesn't suggest a Moroccan wind, as the fable goes. Notes aside, Chergui shares the sensibility of many mainstream men's fragrances of the past 10-15 years. The strategy, for want of a better word, is Creedian. Sell it as nich-y, but aim for the height of the bell curve.
I don't mind the strategy. As I've mentioned about the current Guerlain line-up, the big sellers in a line should better the odds that the lower-selling oddball that I love will remain in the line. Either that, or the take-away for the perfumer is that the bell curve is a sales strategy and every perfume should should be a best seller. I try to be optomistic.
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