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Urban Hero 2019

6.2 / 10 51 Ratings
A perfume by Jimmy Choo for men, released in 2019. The scent is synthetic-spicy. It is being marketed by Interparfums.
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Main accords

Synthetic
Spicy
Woody
Leathery
Fresh

Fragrance Pyramid

Top Notes Top Notes
Black pepperBlack pepper Finger limeFinger lime
Heart Notes Heart Notes
Brazilian rosewoodBrazilian rosewood VetiverVetiver
Base Notes Base Notes
LeatherLeather AmbergrisAmbergris

Perfumers

Videos
Ratings
Scent
6.251 Ratings
Longevity
6.141 Ratings
Sillage
6.140 Ratings
Bottle
6.455 Ratings
Value for money
6.729 Ratings
Submitted by Franfan20, last update on 10/12/2025.
Interesting Facts
The face of the advertising campaign is French artist Jules Dedet Granel a.k.a L'Atlas.

Smells similar

What the fragrance is similar to
Invictus (Eau de Toilette) by Rabanne
Invictus Eau de Toilette
Zara Men — Day Collection: 04 Stormy Day by Zara
Zara Men — Day Collection: 04 Stormy Day
Y (Eau de Parfum) by Yves Saint Laurent
Y Eau de Parfum

Reviews

4 in-depth fragrance descriptions
Napasonoma

31 Reviews
Napasonoma
Napasonoma
4  
Nice all around fragrance.
Jimmy Choo Urban Hero, to me this is a cross between Invictus and Starwalker Extreme, it starts out similar to Invictus but a little more spicy as it goes through the mids it is a little sweeter. As it dries down you get more wood/leather. I’m sure the ambergris is probably ambroxin but that gives it some stay power. It’s not a beast, but for an edp it is respectable. I like it and it would work in most weather conditions and is inoffensive and could work in small or large groups. It also would work on a date. Blind buy? Yes if you would like a woodier version of Invictus. Or you like starwalker extreme. I really don’t see any hate here it is a decent release. The bottle and packaging is awesome and as usual the Jimmy Choo atomizer is one of the best in the industry.
0 Comments
Olaflora

17 Reviews
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Olaflora
Olaflora
0  
Urban - Yes, Hero - No
Urban Hero is a pleasantly wearable, modern everyday fragrance - lightly spicy, fresh, and with a distinctly synthetic note, as is common with many mainstream scents. It comes across as well-groomed and unobtrusive, fitting well in the office and for daily wear, but unfortunately offers little uniqueness. Everything is agreeable, smooth, and easy to wear. Only the "Hero" factor is missing for me. A nice, clean scent without edges or corners, but also without any particular signature.
0 Comments
6.5Scent
Ogami
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Ogami
Ogami
0  
A Hero Without Personality
As in many films unfortunately, our protagonist/hero here lacks personality and character. He could be a fabric softener. Or a soap. Or the room scent of a fashion store.

The name "Urban Hero" takes on an ironic twist. As if it were the foreign term for a slick pretender.

Urban Hero doesn't smell bad; I've even received compliments for it. But if there were an opposite to a signature scent, it would be Urban Hero. If you want your perfume to not draw attention to yourself, but just smell pleasant, and you don't shy away from shameless synthetic notes, you can certainly spray it on.

However, I am glad that I only purchased 30ml back then. The main reason for my purchase was probably that my sensitive nose didn't have much trouble with Urban Hero due to its flat profile. At that time, I rarely wore perfume and only in a subtle way; any perfume with character would have been an unwanted statement. And Urban Hero simply lacks character.
0 Comments
Steamboat

2 Reviews
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Steamboat
Steamboat
Helpful Review 7  
A hero that is a bit weak on the chest
I made a purchase at the Duty Free at the airport after my better half gave the green light. Initially slightly lemony-fresh with a hint of pepper, after a short time, subtly dosed woods, vetiver, and a touch of leather come to the forefront. It smells very pleasant and you can wear the fragrance both at work and in your leisure time without drawing unpleasant attention. However, for an EdP, the longevity is quite poor; after about 3 hours, it is only perceptible up close. Overall, not a bad scent, but also not a standout.
0 Comments

Statements

11 short views on the fragrance
4
A modest and understated frangrance for men, there is nothing striking nor offensive about this. Good for when you need to be presentable
0 Comments
2
what shall I say... boring, weak... static fragrance noise. Sometimes you are better off wearing nothing
0 Comments
1
1
This smells extremely familiar, has similar vibe to many fresh-spicy ambrox scents. Nice bright opening but the scent quickly loses power.
1 Comment
6 years ago
5
3
Broken quite a few times.
Too many similar ones.
But not bad either.
70%
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3 Comments
5
Generic men's scent = GMS, quite nice, smells like mainstream 2019. It's okay, but there are so many better ones...
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0 Comments
4
Insignificant
Trivial
Banal
Profane
Flat
...not worth mentioning.
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0 Comments
3
Crowdpleaser. Easy to wear, always well-received, and has an Invictus and YSL Y DNA - Great scent!
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0 Comments
2
2
Peppery, spicy, leathery... a bit harsh and scratchy. It intrigued me at first, but somehow it no longer touched me... past...
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2 Comments
2
Interesting herbal-woody-fresh scent. Young and fresh with a dark-herbal note. I like it, but it's too young and too synthetic for me.
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0 Comments
1
This is the Invictus for boys. Not overly sticky sweet, just really nice. Nothing fundamentally new, but very wearable. H&S solid.
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