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London Fog Brandt 2024

7.5 / 10 53 Ratings

A new perfume by Brandt for women and men, released in 2024. The scent is citrusy-sweet. It is still in production.
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Main accords

Citrus

Sweet

Creamy

Fresh

Spicy

Fragrance Pyramid

Top Notes

Earl Grey tea

Bergamot

Smoky notes

Heart Notes

Lavender

Honey

Milk

Base Notes

Sandalwood

Vanilla absolute

White musk

Ambergris

Perfumers

Jean-Charles Mignon, CPL Aromas

Ratings

Scent

7.553 Ratings

Longevity

7.339 Ratings

Sillage

6.737 Ratings

Bottle

7.636 Ratings

Value for money

6.222 Ratings

Submitted by Itscoral, last update on 09/15/2025.

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Reviews

4 in-depth fragrance descriptions

07/10/2025

8
Sillage 9
Longevity 9
Scent

Snouthaver
21 Reviews

Snouthaver

2

absolutely in love

Bergamot heavy, extremely citrusy in the opening, almost too sharp. Thankfully, it balances out as it dries down to the promised milky, honeyed earl grey latte. It's perfect, really.

The bergamot is still very prominent, but it's so much cozier. It doesn't feel as overwhelming. There's also something distinctly clean feeling about it, presumably because of the citrus and lavender. Not a sterile kind of clean, just... clean. Nice. I can't stop smelling myself. I love this so much more than I thought I would.

By the end of the day it's still got a relatively strong sillage, and it wears much sweeter. Leaning beautifully into that milk and honey with a touch of sandalwood and musk. So, so lovely.

I've only tried two fragrances by Brandt, and they've both completely blown me away.

04/01/2025

2
Pricing 7
Bottle 4
Sillage 2
Longevity 4
Scent

Itsness
9 Reviews

Itsness

1

Like squeezing days-old lemon in freshly-brewed black tea

If my london fog latte had the same amount of bergamot this has, I probably wouldn't drink it. This smells quite acidic and citric in the opening and in the drydown and the rest of the time really. It's a bit more pleasant on paper, where the different notes seem to play with each other as intended. Still, perfume is to be worn on skin, and this doesn't perform well on mine.

03/14/2025

Mlleghoul
453 Reviews

Mlleghoul

Helpful Review 6

Agnes Pelton in a fog machine

The House of Brandt's London Fog is some spectral cousin to fog—something that exists in the otherworldly luminosity of Agnes Pelton's "Winter, 1933." The perfume pulses with the same geometric abstractions that hover in Pelton's misty void, not the creamy bergamot-laced Earl Grey of marketing copy, but a cold, misty-creamy radiance emanating from some unseen source rather than actual tea or milk.

Imagine if fog machines at every art school party since 1987 had been secretly emitting tiny particles of Pelton's visionary essence instead of glycerin—a milky bath of fog that somehow has its own consciousness. The promised vanilla isn't gourmand or even particularly sweet—it's the idea of vanilla translated through some cosmic filter, the way the visionary artist rendered natural phenomena as pulsing light forms floating in electric blue atmospheres. The promised lavender exists only as a faint purple outline around a gossamer cloud, a geometric frame containing something vast and dreamy within it.

The scent creates a numinous space around the wearer, a sanctuary of vapor and light. Whispers of lemony citrus thread through lactonic vanilla, while soft sandalwood provides not structure but a luxurious dissipation—a comforting dissolve into soft, meditative disembodiment that feels both intimate and infinite at once.

03/22/2025

8
Bottle 8
Sillage 9
Longevity 5
Scent

Conchi2019
15 Reviews

Translated Show original

Conchi2019

Top Review 7

Not my cup of tea!

London Fog opens with a wonderful earl-grey note with lots of bergamot and a delicate smoky aroma in the background. My heart leaps for joy, and if you read the fragrance pyramid, you can imagine that it doesn't stop there.
My bonfire goes out far too quickly and takes off in the direction of honey milk, the teenage note quickly comes to a standstill. Lavender is used too sparingly here; instead, the lactonic concoction becomes very sweet. At this point at the latest, I feel sick to my stomach.
In combination with the base notes, the whole thing becomes a dense honey-sandalwood milk of overwhelming intensity.

My conclusion: This is not a tea fragrance in the conventional sense. The interplay of top and base notes is too much of a good thing for me. Nevertheless, London Fog will find its fans.