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London Fog 2024

7.4 / 10 75 Ratings
A new perfume by Brandt for women and men, released in 2024. The scent is citrusy-sweet. It is still in production.
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Main accords

Citrus
Sweet
Creamy
Spicy
Fresh

Fragrance Pyramid

Top Notes Top Notes
BergamotBergamot Earl Grey teaEarl Grey tea Smoky notesSmoky notes
Heart Notes Heart Notes
LavenderLavender MilkMilk HoneyHoney
Base Notes Base Notes
SandalwoodSandalwood Vanilla absoluteVanilla absolute White muskWhite musk AmbergrisAmbergris

Perfumers

Ratings
Scent
7.475 Ratings
Longevity
7.154 Ratings
Sillage
6.651 Ratings
Bottle
7.447 Ratings
Value for money
6.031 Ratings
Submitted by Itscoral · last update on 12/23/2025.
Source-backed & verified

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Reviews

8 in-depth fragrance descriptions
Mlleghoul

468 Reviews
Mlleghoul
Mlleghoul
Helpful Review 6  
Agnes Pelton in a fog machine
The House of Brandt's London Fog is some spectral cousin to fog—something that exists in the otherworldly luminosity of Agnes Pelton's "Winter, 1933." The perfume pulses with the same geometric abstractions that hover in Pelton's misty void, not the creamy bergamot-laced Earl Grey of marketing copy, but a cold, misty-creamy radiance emanating from some unseen source rather than actual tea or milk.

Imagine if fog machines at every art school party since 1987 had been secretly emitting tiny particles of Pelton's visionary essence instead of glycerin—a milky bath of fog that somehow has its own consciousness. The promised vanilla isn't gourmand or even particularly sweet—it's the idea of vanilla translated through some cosmic filter, the way the visionary artist rendered natural phenomena as pulsing light forms floating in electric blue atmospheres. The promised lavender exists only as a faint purple outline around a gossamer cloud, a geometric frame containing something vast and dreamy within it.

The scent creates a numinous space around the wearer, a sanctuary of vapor and light. Whispers of lemony citrus thread through lactonic vanilla, while soft sandalwood provides not structure but a luxurious dissipation—a comforting dissolve into soft, meditative disembodiment that feels both intimate and infinite at once.
1 Comment
Snouthaver

25 Reviews
Snouthaver
Snouthaver
2  
absolutely in love
Bergamot heavy, extremely citrusy in the opening, almost too sharp. Thankfully, it balances out as it dries down to the promised milky, honeyed earl grey latte. It's perfect, really.

The bergamot is still very prominent, but it's so much cozier. It doesn't feel as overwhelming. There's also something distinctly clean feeling about it, presumably because of the citrus and lavender. Not a sterile kind of clean, just... clean. Nice. I can't stop smelling myself. I love this so much more than I thought I would.

By the end of the day it's still got a relatively strong sillage, and it wears much sweeter. Leaning beautifully into that milk and honey with a touch of sandalwood and musk. So, so lovely.

I've only tried two fragrances by Brandt, and they've both completely blown me away.
0 Comments
Itsness

9 Reviews
Itsness
Itsness
2  
Like squeezing days-old lemon in freshly-brewed black tea
If my london fog latte had the same amount of bergamot this has, I probably wouldn't drink it. This smells quite acidic and citric in the opening and in the drydown and the rest of the time really. It's a bit more pleasant on paper, where the different notes seem to play with each other as intended. Still, perfume is to be worn on skin, and this doesn't perform well on mine.
0 Comments
8Scent
Telekinec

520 Reviews
Telekinec
Telekinec
2  
Dreamy, milky, cloud of earl grey paired with a strong honey sandalwood base
I was hoping I was gonna love this enough to go for a full bottle due to the notes, but unfortunately, even though I will say it's a pretty solid scent in terms of uniqueness, I won't be going for a full bottle and here's why.

Beautiful fresh, spicy start of earl grey and bergamot. Bergamot is particularly prickly and sharp, fresh and citrusy, but it didn't bother me as much as others have mentioned. Smoky notes aren't too apparent and are dosed well which is a good thing to me. The scent transitions into a lovely honeyed, milky dream with a touch of lavender. Nothing too spicy, herbal or overwhelmingly sweet, just nice enough. It's comforting, soft and elegant all around. Unfortunately, the top and middle notes don't last long enough until the sandalwood comes through. It starts smelling woody pretty fast with a hint of vanilla sweetness and muskiness. The drydown is lovely, but it's something I've already seen in other fragrances and I don't think it fits the theme of the fragrance. I know sandalwood is often used to make a fragrance last longer on the skin, but for this one, I'm not sure it was the right choice. It could've been a creamy, toned down sandalwood, but instead it's a strong woody base that is slightly jarring compared to the earl grey and honeyed vanilla milky cloud notes. In the deep, deep drydown it becomes a competition between honey and sandalwood. It smells warm, sweet and woody.

It's a still a pretty good scent and I really enjoyed the top and middle notes. If these had lasted longer, I would've gone for a full bottle. Unfortunately, for the price it's at, I'm scared sandalwood will end up overtaking everything in the long run. Was still happy to try it out and will be keeping my 4.5ml decant for use!
0 Comments
Laertes

228 Reviews
Laertes
Laertes
1  
London Fog
Opens with lots of cream, crisp bergamot and definitely gives the impression of aromatic earl grey tea with just the tiniest hint of smoke lingering in the background. Within 30 minutes this has changed to become a competing trifecta of bergamot-honey-sandalwood. It’s a lot sweeter than the initial spray at this point. From there it fades into milky white musk, before vanishing completely.

A very soft scent overall that doesn’t last beyond 2-3 hours outright unless I have my nose pressed right into my elbow or up against my wrist. Projection is similarly quiet and intimate.

Not really the tea scent I was hoping for unfortunately as the earl grey fades fast, but if you like sweeter honey-latte like scents this could be worth a look.
0 Comments
More reviews

Statements

22 short views on the fragrance
21 days ago
1
A beautiful earl grey start that transitions into a soft, milky honeyed dream. Drydown is elegant sandalwood with a touch of musky honey.
0 Comments
2 months ago
1
Lovely earl grey tea at first. However, the dry down was straight sandalwood on my skin. For this reason I will not get a full bottle.
0 Comments
1
Smells like a memory of my mom in the evening as a little kid. She used to wear the Nivea cream in the blue tin and only drinks earl grey
0 Comments
3 months ago
1
Smells spoiled and curdly on my skin lol. No citrus detected. F my DNA, I guess.
0 Comments
1
i've seen ppl say it but truly this does smell like some citrus cleaning product for most of the frag's longevity.
0 Comments
8
6
Intense black tea
Lightened with dried lime
Woven into a dense carpet
Interlaced with sweet milk
Comforting warmth *
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6 Comments
8
5
a very successful interpretation of a smoky Earl Grey tea. The blend of fresh bergamot, warm soft tea smokiness, and hints...
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5 Comments
6
Starts off very fresh with bergamot until the vanilla sweetly unfolds. A really lovely tea scent! But something is missing for me here.
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0 Comments
5
Positive surprise - many tea scents are too strong for me - here it’s different, very fine, elegant tea with milk and honey - delicious!
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0 Comments
5
1
lightly smoky tea with plenty of milk, sweetened with honey and flavored with lavender
Not my cup of tea
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1 Comment
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