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Selective Memory

Fik Scent of Africa 2014

8.0 / 10 58 Ratings

A popular limited perfume by Scent of Africa for women and men, released in 2014. The scent is green-spicy. It is still in production.
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Main accords

Green

Spicy

Woody

Floral

Earthy

Fragrance Notes

Scottish lavender Beeswax

Beeswax

Fennel

Honey

Sweet vernal grass

Gurjum balsam

Hyacinth

Ink

Oak

Patchouli

Apple

Morocco leather Neroli

Neroli

Laminated Gravel

Perfumer

Euan McCall

Ratings

Scent

8.058 Ratings

Longevity

7.845 Ratings

Sillage

7.347 Ratings

Bottle

7.547 Ratings

Value for money

7.731 Ratings

Submitted by EmergeR, last update on 10/21/2025.

Interesting Facts

The fragrance is part of the Selective Memory collection.

Smells similar

What the fragrance is similar to

Baie 19 Eau de Parfum

Reviews

4 in-depth fragrance descriptions

10/21/2025

8.5Scent 7Longevity 7Sillage

Kiracoluste
17 Reviews

Kiracoluste

1

Cozy Cottage Kitchen

Lavender, kitchen herbs (rosemary?), floraled honey and beeswax. Woody notes begin to emerge, like damp paper. Perhaps a bit of hay, something that gives this a rustic touch. I love that the lavender doesn't read as too masculine or like laundry detergent. The honey is soft and sweet, not animalic at all. I don't smell any patchouli but I'm pretty insensitive to it so that tracks. The leather note also doesn't really stand out to me; it's there if I'm searching for it, but it's not prominent enough for me to make me think of libraries and old books. I love Athenaeum regardless!

Unisex and fairly wearable. Not cloying, but pretty good performance. I like this for rainy Spring weather, but it would work for any season I think. Jorum Studio never misses!

The image it conjures: Standing by the kitchen window in a cute little cottage in a hamlet with a river and a lumber mill (yes I am imagining Riverwood from Skyrim).

09/15/2025

9.5Scent 8Longevity 8Sillage

popodot
13 Reviews

popodot

1

Athenaeum

"Anthaneaum" opens with a fleeting burst of herbal green sweetness, accompanied by a very subtle green apple note that vanishes within seconds, easily missed if you're not paying close attention. As the fragrance progresses into the mid-phase, the sweetness endures, primarily sustained by honey, while the presence of patchouli begins to emerge. The patchouli in "Anthaneaum" bears resemblance to the type found in "Baie 19," characterized by its non-earthiness and lack of a soil-like quality. Instead, it carries a gentle, watery, and green essence.

Compared to the spiciness of "Carduus" or the cumin-like funkiness of "Arborist," "Anthaneaum" exudes a cleaner and simpler aura. It's highly wearable, approachable, and suitable for both men and women. Unlike "Encre Noire," it doesn't have an inky quality. All the notes, including the honey and beeswax, are expertly blended, resulting in a harmonious composition without any one note overpowering the others.

In terms of performance, "Anthaneaum" delivers commendable longevity, although you may need to reapply a few spritzes throughout the day to maintain its presence. This fragrance is well-suited for the warmer months. In essence, it offers a high-quality fusion of green, watery patchouli, accented by hints of hay and a delicate natural sweetness from the honey. There might be subtle traces of oak and leather lurking in the background, becoming discernible only in the very late stages of the drydown, once the green notes have subsided, leaving a faint woody impression.

01/03/2025

CloudsAround
33 Reviews

CloudsAround

1

I like this buzz

This is the kind of scent you want to keep smelling because you can't figure it out. I do smell the beeswax, the ink, the hay. But since these three elements don't come together so much in real life, you don't see a clear picture right away. Yet all the elements are familiar, so you think you should 'see' what this smells like.
Maybe what these three notes have in common is that they all have something comforting or even nostalgic about them. So you're smelling something good from the past, and you have to live with the abstraction.
A separate thought: in a weird way this perfume smells sweet without being sweet. Can't explain it, perhaps it is the beeswax again.

04/19/2025

8.5Scent 7Sillage

Ooonidda
35 Reviews

Translated · Show original

Ooonidda

Helpful Review 5

Through Damp Earth to Delicate Plants

Sometimes I encounter a fragrance that takes me on a journey. This one grabs me by the roots of perception and pulls me into a world that is initially tumultuous.

The beginning of this journey is a walk through a garden after two weeks of continuous rain. Bitter herbs rise to the nose, mingled with the deep, slightly sweet aroma of old beeswax and the melancholic scent of decaying leaves lying on steaming, wet earth. A bitter-sweet naturalness, an authentic early autumn or late summer, when the earth is still warm, but the signs of decay are unmistakable. You can smell the moisture rising from the leaves and feel the weight of the rich, inky, leathery earth. Amidst this melancholy, a peculiar beauty shines through.

Slowly but surely, the scent profile shifts. The earthiness, which was so dominant at first, is interwoven with a gentle sweetness. It’s as if the sun is finally sending its warming rays back to the damp earth after the dark days. Delicate signs of life: Fennel peeks out from beneath the surface, accompanied by the gentle, herbaceous freshness of lavender and a subtle green note reminiscent of young leaves. The initial heaviness gives way to a pleasant warmth, infused with a light, almost airy moisture.

In the drydown, another facet unfolds: The floral components now come to the forefront, imparting a lovely softness to the end of the journey. The sweetness intensifies in a fresh way and wonderfully blends with the remaining earthy notes. This gentle, earthy sweetness reminds me of the “earth” in 20|20 - a profound yet never heavy interpretation of it. It’s as if one is walking through a lush, vibrant, steaming garden where the abundant green plants release their fragrance. A hint of lavender and gentian joins in, flanked by the watery freshness of fennel.
What remains is the olfactory impression of an authentic summer.

A fragrance that makes a journey - from the depths of the earth up to the blossoming of life. A refreshingly different scent progression from heavy to juicy light notes, charmingly turning the classic "pyramid" on its head.