BigB

L'Homme Idéal. The fragrance for the "ideal" man, then. But how is "ideal" defined, or doesn't everyone have a different idea of what "ideal" is? Can a fragrance fit all notions of "ideal," the "ideal" universal tool, then?...

Everyone knows him. Cristiano Ronaldo, CR7. Footballer, advertising face, a brand of our time. For many, he is the slick and arrogant type with the artificially grinning smile, who shares impressions of his "perfect" life on social media...