Fragrant Rebellion: The New Playboy Collection

The lifestyle brand Playboy presents a new collection of six Eaux de Toilette, ranging from oriental-fruity to woody-spicy notes.

Launch of the new PLAYBOY fragrances for the individualists, the dreamers, the rule-breakers. All fragrances are available as eau de toilette, deodorant and shower gel.

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The women's fragrances "Play It Sexy",  "Goddess Complex" and "Keep It Real"

Play It Sexy - The seductive energy

Who says you can't be sweet and a little naughty at the same time? That's the perfect contradiction. You were born to be as sexy as you can be. Play it sexy embodies the empowering confidence that comes from being absolutely hot in your own way. 

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"Play It Sexy (2023)" combines tangy pink grapefruit with floral jasmine. The base is formed by a vanilla note, which ensures a soft and creamy finish.

The composition is a new interpretation of the floral-sweet original "Play It Sexy" from 2010.

Goddess Complex - Powerful elegance

You don't play by the rules of previous generations; it's no fun to conform. You put yourself at the center of the universe - and you deserve to be there. Claim your power with Goddess. Complex, a divine, vegan fragrance that combines warm, vanilla and fruity facets.

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In "Goddess Complex", fruity peach notes in the top note merge with a spicy heart of pepper, enveloped by the sweet warmth of pralines.

Keep It Real - Authentic self-development

You are part of a strong generation - you are simply yourself and good the way you are! Forget your perfect Instagram. Forget your filters and the mantra "Fake it till you make it". You're all about staying real.

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"Keep It Real" opens with the creamy-fresh note of mandarin sorbet. This is followed by a soft, floral bouquet of hibiscus, which is underlined by the powdery sensuality of musk.

The fragrance is a creation by Nelly Hachem Ruiz.

The masculine fragrances  "VIP", "AM-PM" and  "Game Changer"

VIP - The scent of elite sophistication

Luxury. Power. Wealth. Enter the elitist world of VIP, where only the finest things are good enough. VIP, the vegan, oriental fougère fragrance, exudes the allure of an exclusive, modern lifestyle.

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"VIP (2023)" starts with the warm tones of mature rum, then moves into an invigorating aquatic heart note and finally ends on a warm tonka bean base.

The composition is a new version of "VIP for Him" from 2012.

 AM-PM - Seize the day, rule the night

Why save the party for the hours of the night? With AM - PM, a vibrant, vegan fragrance full of intensity, it's time to party from dawn to dusk. Take yourself to a new level as the beat pulses through your body.

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The first few sprays exude the strong and spicy scent of ginger. A warm and aromatic sage fragrance unfolds in the heart, rounded off by the earthy depth of patchouli.

"AM-PM" was developed by Paul Guerlain.

Game Changer - crossing boundaries

You break with norms. You are a trailblazer. You change the game. The Game Changer fragrance is inspired by and created for those who are not afraid to be themselves, who constantly push boundaries and break stereotypes.

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The intense cardamom note of "Game Changer" combines with delicate orange blossom at its core. The fragrance is carried by wild vanilla;

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In the spring of 1953, Hugh Hefner founded the Playboy brand in the USA, driven by his desire for independence and his own company. That same fall, the first magazine was published, which was a huge success with the iconic nude photos of Marilyn Monroe.

In its founding year, Playboy also introduced its first perfume, "Playboy (Cologne)" - an animal-spicy Eau de Cologne. 

The new fragrances are available in a bottle size of 40 ml.