Fresh, Fruity, Feminine: Zara's Limited Edition Eau de Parfum "Barbie"

The sweet-gourmand fragrance "Barbie" is being unveiled by fashion company Zara as part of its new Barbie special collection.

"Barbie" opens with fresh, fruity notes of orange and neroli. In the heart, gentle nuances of powdery rose and orange petals unite, supported by a warm, sweet accord of creamy vanilla and tonka bean.

To mark the release of the movie "Barbie" on July 20, July 2023, Zara joins the Barbiecore trend that has inspired brands worldwide to present themed collections, unique features and special pink editions. On July 17, Zara unveiled on its website the special collection of extravagant garments and accessories in pink, glitter and gold, which includes the new fragrance.

Zara

Although the fashion brand Zara is now represented all over the world, it too once had small beginnings. It all began in 1963, when Amancio Ortega opened the tailor shop called Confecciones GOA. The decisive breakthrough came in 1974, when the first Zara store opened in the Spanish port city of A Coruña. Originally specializing in bathrobes, in the 1980s the brand began to expand its international business and include affordable fashion in its range.

Amancio Ortega recognized the potential of his brand and decided to unite his companies under the Inditex Group. As a result, he founded the Pull&Bear and Bershka brands. In 2003, the interior brand Zara Home was also integrated into the group. Today, Ortega's brands have a global presence, with Zara considered the most successful and largest export brand in the Spanish textile sector.

The new fragrance is available in a bottle size of 80 ml.