Floral Fragrance Journey: Gucci's New Eau de Parfum "Flora Gorgeous Magnolia"

"Flora Gorgeous Magnolia" enriches Gucci's "Flora Fantasy" range with a new sweet-floral fragrance for women.

The top note from the tangy and fruity notes of Allack berry provides a fresh and lively start. In the heart unfolds the delicate elegance of magnolia, which gives the fragrance a sensual florality and creates a dreamy, romantic atmosphere. Finally, the sweet, warm and woody nuances of patchouli round off the fragrance journey and provide a sensual depth.

The new fragrance joins the "Flora Fantasy" line, which includes the floral-sweet creations "Flora Gorgeous Gardenia" from 2021 and "Flora Gorgeous Magnolia" from 2022. Under the creative direction of artist Petra Collins, the #FloraFantasy campaign features Miley Cyrus in a fanciful pink world inspired by Japanese anime and pop culture elements.

The original "Flora" collection by Gucci was first introduced in 2009 and is based on the iconic Flora pattern designed by Vittorio Accornero for Princess Grace Kelly of Monaco. Some of the line's most famous fragrances include "Flora by Gucci" and "Flora by Gucci Gorgeous Gardenia".

"Gucci Flora Gorgeous Magnolia" is available in bottle sizes of 30 ml, 50 ml and 100 ml.