“J’adore Parfum d’Eau” – Dior Presents New Version of the Successful Fragrance

French luxury label Dior expands its successful perfume range with "J'adore Parfum d'Eau" - a completely alcohol-free water-based formula.

As a result, the creation consists only of water and the fragrance-giving floral oils of fresh neroli, sunny jasmine and velvety magnolia, blended with precious extracts of orange blossom and Damask rose. Instead of the classic three-part scent progression, the sweet floral fragrance unfolds immediately as a gentle aroma of special naturalness.

The natural additive- and alcohol-free formulation of the iconic fragrance is made possible by a nanoemulsion technology used for the first time. Thanks to this surprising technology, the new fragrance also has the intensity, pleasant feel and durability of the popular original. In this way, Dior's perfume division is also following the trend towards sustainability, but aims to set new standards for the entire industry with its innovation in this field.

The popular bottle features an opal white finish as a tribute to the delicate, velvety white petals.

The perfume is available in the bottle sizes 50 ml and 100 ml.

Last updated 08/22/2022 - 04:28 AM

Kurai 3 years ago

I'm a bit of a noob on the sustainability topic, so please enlighten me:
So they created an alcohol-free formula, while still using "precious extracts" of (I assume) natural resources. Does this really tackle the sustainability issue or is this clever marketing?

Ka3n 3 years ago

Emulsifying oil in water is just blending both, it will create white liquid, hence their opaque bottle of choice. If you ever tried maison sybarite alcohol free frags, same deal. But it has zero to nothing to do with sustainability. Bottles are not refillable as far as I can tell. Not sure if they use recycled paper for packaging either. Plastic wrapper and lux dior gift boxes and fedex overnight shipping are not sustainable. They just sing the BS tune in their press release. Actual floral oils are quite sustainable because they are multiple year bloomers often. Iris, lilies etc. Flowers collected from the trees/bushes same story, they bloom sometimes 2x a year. With proper ingredient farming it is possible to be sustainable. LVMH does not farm their own fields they buy in bulk from Givaudan etc

Neodymium 3 years ago

I really have no idea how creating an alcohol-free version of something makes it more sustainable, it's not as if alcohol is a non-renewable resource. Perhaps there is something more to it than what is mentioned in this article. If not, it seems like fairly transparent green-washing.

“J’adore Parfum d’Eau” – Dior Presents New Version of the Successful Fragrance

More articles by Parfumo