Bottle Design:
Lutz Herrmann

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Heat Rush Beyoncé 2010

6.5 / 10 108 Ratings

A perfume by Beyoncé for women, released in 2010. The scent is fruity-sweet. It is being marketed by Coty.
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Main accords

Fruity

Sweet

Floral

Synthetic

Fresh

Fragrance Pyramid

Top Notes

Passion fruit sorbet Cherry

Cherry

Blood orange

Heart Notes

Orchid

Hibiscus

Mango blossom

Base Notes

Amber

Teakwood

Musk

Perfumer

Honorine Blanc

Videos

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Ratings

Scent

6.5108 Ratings

Longevity

5.880 Ratings

Sillage

5.871 Ratings

Bottle

6.683 Ratings

Value for money

8.025 Ratings

Submitted by Kankuro, last update on 09/23/2025.

Interesting Facts

The advertising campaign was photographed by Michael Thompson.

Smells similar

What the fragrance is similar to

Taj Sunset

Leenah

Addison

Wild Glow

Amor Amor Mon Parfum Du Soir

Radiance

Reviews

11 in-depth fragrance descriptions

02/13/2014

7Scent 7.5Longevity 5Sillage

Tar
261 Reviews

Tar

Very helpful Review 2

Playing in the tub

HEAT RUSH was a quite nice surprise for me - at least its top and heart is.
It is a creamy fruitty fragrance. It means for me a child alone in a big tub with a lot of games and foam, playing free from any trouble as any child should play. So HEAT RUSH shows the best face of a cherry-hibiscus shower gel with mass of foam. It is not too sweet, and absolutely not a complex fragrance. Of course the producer wants to sell it with sexualism, but do not go for that, this is a really young-girl scent.

The base is creamy, smooth, uniform and kinda uncostly. That is troublesome since the fragrance is rather durable, it stays even 8 hours with you (or longer - I sampled it in vial without spray). I think, that HEAT RUSH is a risk-free buy for most of the people, and acquaintances can not be offended by this fragrance.

05/13/2012

5Scent 7.5Longevity 7.5Sillage

Missk
1357 Reviews

Missk

Helpful Review 1

Candied fruits

Heat Rush is a fragrance that appears to be too sweet and sugary for my personal tastes. To my nose it smells like a bag of lollies, enticingly foody but a little nauseating at the same time.

I guess I'm disappointed that Beyonce's fragrances don't tend to represent her personality at all. In fact her fragrances are rather juvenile. I've heard that in real life Beyonce likes the scent of baby lotion and powder, so I'm curious as to why her scents don't smell like this at all.

If you don't like sweet fragrances, I wouldn't waste your time trying this. I must admit I don't mind the sugary and candied passionfruit, cherry and blood orange accords, especially since they smell a lot like fruit flavoured lollipops. The heart of sweet, tropical frangipani and creamy orchid is not too bad either, but because this fragrance has such strong sillage, I tire of it quickly.

Heat Rush is like every other sweet celebrity fragrance I'm afraid. You could draw similarities from any Escada release, perhaps even J.Lo's sweeter fragrances and as people have already mentioned, SJP's NYC.

This fragrance is very dense and very long lasting. It's kind of an all season type of fragrance, that seems to suit both warm weather and cold weather. Despite feeling underwhelmed, I know it could have been a lot worse.

06/14/2025

Kopernik
2 Reviews

Kopernik

2

Brings me comfort

My dead best friend's signature scent that I got as bequest from her. That's why I might be more than slightly biased towards it. Fruity, sweet, warm scent. Perfect for summer. It's difficult for me to think about anything else than her while wearing it, but for me it paints this picture of us during a beautiful summer evening, enjoying fruits and good wine, as the sun is setting. There's music, there's laughter, for a little while everything is alright.

06/03/2019

Athenaida
41 Reviews

Athenaida

The girl is seXy!

I bought this perfume for the 16 birthday of my niece and she's in heaven.
We are talking about a Mediterranean Latina doll with her curves that everybody looking at her when she walks down the street with her hottie black or red little blouses.

I was about to gift her Nude from Rihanna but she like mango, papaya and exotic fruits and it fits great to her personality.

No.
No, she's not a kiddo she's a real woman a bomb like this perfume and you want to touch her chocolate skin while she is smelling so amazing.

There is a coconut in here for sure but they don't mention it.

It is light and full of energy and seseseseseseseXy!
I bought a bottle for myself and when I'm wearing it -long time not teen anymore- ppl asking me what is this so nice and warm smell.

No, I won't say because I'm snobbish Beyonce and tomorrow waiting 3 more perfumes of hers, got in a trap for sure.

Summer, sun, night, wine, beach, here you are!

ThanXx Beyonce!!

09/19/2015

7Scent 7.5Longevity 7.5Sillage

BeGantle
73 Reviews

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BeGantle

Top Review 11

Gold Orange Fruit Jam

One thing is undeniable: The scent is very sweet.
Warm, pleasant, sugary, hardly floral, rather gourmand. Cotton candy, strawberry jam, mirabelles, candies, crepes, ice cream. I feel completely comfortable and cozy with it. The bottle is very fitting, it smells like gold orange overall. It lasts above average, a whole night long. It hardly changes at all. It smells the same after 8 hours as it does in the first minutes after spraying. For the price, it's actually hard to beat. For everyone who likes it sweet: A real buying tip!

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