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Keep It Fluffy Lush 2004

7.3 / 10 16 Ratings

A perfume by Lush for women, released in 2004. The scent is floral-powdery. It is still in production.
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Main accords

Floral

Powdery

Sweet

Creamy

Gourmand

Fragrance Notes

Orris root

Ylang-ylang

Jasmine absolute

Lemon grass

Pakistani rose absolute

Vanilla absolute

Perfumer

Mark Constantine

Ratings

Scent

7.316 Ratings

Longevity

7.415 Ratings

Sillage

7.013 Ratings

Bottle

7.019 Ratings

Submitted by Chemist · last update on 01/04/2026.

Source-backed & verified

Interesting Facts

The fragrance was initially released under the "B Never Too Busy to be Beautiful" brand and relaunched in 2021 under the Lush brand.

Smells similar

What the fragrance is similar to

Nivea (2015)

Reviews

2 in-depth fragrance descriptions

01/04/2026

5.5Scent 6Longevity 6Sillage

Almondie
11 Reviews

Almondie

1

Temperamental Floral

When I love it, I love it but when I hate it, I hate it. I bought my bottle from a Lush store in 2023..when I smell this fragrance in warm weather, I get Ylang Ylang and something animalic. I’m not sure if it’s the yellow floral that gets amplified to my nose that’s so off putting in summer and early fall. But in the cold weather, I get a really beautiful deep and fluffy sweet jasmine that I adore. It’s January 2026 right now and I can only pick up that beautiful scent in the cold winter and early spring when it’s still cold where I live. I’m wearing it now and I love it so much. I’ll have to get all my wear out of it now because the moment the weather turns and I pick up the dirty (urine like) smell I have to put it way for months. Bummer. I wish I smelled the Nivea cream that others get.

10/18/2012

10Scent 10Longevity 7.5Sillage

Sonjoschka
267 Reviews

Translated · Show original

Sonjoschka

4

Nivea

The perfume has the basic scent of Nivea cream, but is much more complex. It primarily smells sweet and powdery-floral. A secret and typical musk blend forms the foundation of all B Never and Lush fragrances.
The bottle, with its golden spray nozzle, is particularly beautiful.

The B Never too busy to be Beautiful fragrances are, for me, the best that the perfume market has ever offered. All the scents are interesting and wonderful.