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Notes07/05/2021
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Sacrilege or blessing?
The design of the bottle alone hints at what might await you here. In some ways, this approach can certainly be called pretentious. On the other hand, the "original" is paid tribute accordingly, which is probably also reflected there in the sales figures.
To answer the question posed in the headline, right away: both.
It is probably obvious that Zara has ventured here very close to Dior Homme Cologne. Maybe even so close that it's just legal. I can very well imagine that Demachy and Epinette are smirking about it, but that the Parisian fashion house Dior has very well considered taking legal action against it. But let's put the conjecture aside.
I told you both were true. That is, there is truly something sacrilegious about this fragrance, but at the same time something very beneficial. Because on the one hand it is the copy of something, the imitation, the imitation. On the other hand, it is so well done that presumably even trained noses would be hard pressed to detect significant differences in a blind test. But if we disregard the sacrifices in durability and sillage that inevitably come with a Zara scent, this is extremely good, both fragrance-wise and dupe-wise. And at the price, one can own gladly also times two or three bottles and deposit them everywhere, where a Nachsprühen could come into question.
I'm also a friend of when good fragrances, in an unconventional way to a, usually younger, audience are made accessible, which might not otherwise have come into contact with it. Of course, Zara is primarily pursuing a marketing approach here, in that inexpensive fragrances tempt people to buy one or two more items of clothing. That's okay. That's how the market works.
On the other hand, I can imagine only too well that this fragrance is quite capable of animating the wearer to deal with the "original". Especially when the environment speaks to you about it and possibly adds an insinuation: "Man, the Dior Homme Cologne suits you but particularly well. Fits you."
If the wearer then asks himself, what it probably has to do with it and read here and there, so he comes quite quickly to the fact that fragrances are perceived very subjectively, because the label is nowhere obvious to read. So it sometimes happens that the copy on one or the other smells more original than the original itself. Of course, this has a lot to do with construction and association, but somehow it's an uplifting thought. There's something about democratization, anonymity, and masking. This mysterious something puts the drive into a thing and causes it to be talked about, or as in this case here, at least written about.
To answer the question posed in the headline, right away: both.
It is probably obvious that Zara has ventured here very close to Dior Homme Cologne. Maybe even so close that it's just legal. I can very well imagine that Demachy and Epinette are smirking about it, but that the Parisian fashion house Dior has very well considered taking legal action against it. But let's put the conjecture aside.
I told you both were true. That is, there is truly something sacrilegious about this fragrance, but at the same time something very beneficial. Because on the one hand it is the copy of something, the imitation, the imitation. On the other hand, it is so well done that presumably even trained noses would be hard pressed to detect significant differences in a blind test. But if we disregard the sacrifices in durability and sillage that inevitably come with a Zara scent, this is extremely good, both fragrance-wise and dupe-wise. And at the price, one can own gladly also times two or three bottles and deposit them everywhere, where a Nachsprühen could come into question.
I'm also a friend of when good fragrances, in an unconventional way to a, usually younger, audience are made accessible, which might not otherwise have come into contact with it. Of course, Zara is primarily pursuing a marketing approach here, in that inexpensive fragrances tempt people to buy one or two more items of clothing. That's okay. That's how the market works.
On the other hand, I can imagine only too well that this fragrance is quite capable of animating the wearer to deal with the "original". Especially when the environment speaks to you about it and possibly adds an insinuation: "Man, the Dior Homme Cologne suits you but particularly well. Fits you."
If the wearer then asks himself, what it probably has to do with it and read here and there, so he comes quite quickly to the fact that fragrances are perceived very subjectively, because the label is nowhere obvious to read. So it sometimes happens that the copy on one or the other smells more original than the original itself. Of course, this has a lot to do with construction and association, but somehow it's an uplifting thought. There's something about democratization, anonymity, and masking. This mysterious something puts the drive into a thing and causes it to be talked about, or as in this case here, at least written about.
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