Hugo Boss Expands Its Successful “Boss Alive” Fragrance Series With a New Feminine Creation

"Boss Alive Parfum" combines jasmine, leather and vetiver with the original fragrance to create an ambery, woody-floral composition.

The fragrance opens with a floral jasmine essence, while vetiver in the heart, derived from the roots of a grass plant, complements a woody and earthy note. The leather base note gives the creation an intense and warm depth, which harmoniously rounds off the woody and floral aroma.

For the third time as a result, perfumers Honorine Blanc and Marie Salamagne worked together to create a new "Boss Alive" fragrance by Hugo Boss. The "Boss Alive" collection launched in 2020 with the sweet and fruity original "Boss Alive (Eau de Parfum)", followed by "Boss Alive (Eau de Toilette)" in 2021 and "Boss Alive Intense" in 2022. Like its predecessors, the new fragrance is intended for women who want to explore their inner strength and express their self-confidence and positivity.

For the launch of "Boss Alive Parfum", a campaign will use the face of Emma Roberts. To represent the spirit of the fragrance, the portrait of the famous actress exudes a positive, passionate and energetic mood.

The new fragrance creation is captured in the signature "Boss Alive" glass bottle, which is framed by a golden ornament. The ruby red finish is meant to embody the inner strength of the "Boss Alive" woman.

The fragrance will be available in bottle sizes of 30 ml, 50 ml and 80 ml.