Boss Alive (Eau de Parfum) by Hugo Boss
Bottle Design:
Amélie Riech
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Boss Alive 2020 Eau de Parfum

7.4 / 10 617 Ratings
A perfume by Hugo Boss for women, released in 2020. The scent is sweet-fruity. It is being marketed by Coty.
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Main accords

Sweet
Fruity
Floral
Woody
Creamy

Fragrance Pyramid

Top Notes Top Notes
AppleApple PlumPlum BlackcurrantBlackcurrant CinnamonCinnamon
Heart Notes Heart Notes
Bourbon vanilla absoluteBourbon vanilla absolute Indian jasmine sambacIndian jasmine sambac ThymeThyme
Base Notes Base Notes
SandalwoodSandalwood Chinese cedarChinese cedar Goldenwood®Goldenwood® Olive woodOlive wood

Perfumer

Videos
Ratings
Scent
7.4617 Ratings
Longevity
7.2529 Ratings
Sillage
6.8532 Ratings
Bottle
7.3518 Ratings
Value for money
7.6369 Ratings
Submitted by OPomone, last update on 11/16/2025.
Interesting Facts
The faces of the advertising campaign are actresses Emma Roberts, Laura Harrier, Bruna Marquezine and Chloe Bennet. They were directed by French filmmaker Rebecca Zlotowski.

Smells similar

What the fragrance is similar to
Boss Alive (Eau de Toilette) by Hugo Boss
Boss Alive Eau de Toilette
Secret of Beauty by La Rive
Secret of Beauty
Eau Fraîche Délicate by Eisenberg
Eau Fraîche Délicate
Libre (Eau de Parfum) by Yves Saint Laurent
Libre Eau de Parfum
Signature (Eau de Parfum) by LeGer
Signature Eau de Parfum
Lover in Dark by Jeanne Arthes
Lover in Dark

Reviews

30 in-depth fragrance descriptions
Azahar81

37 Reviews
Azahar81
Azahar81
6  
A second chance was worth it.
Alive I bought it last year, in the winter months. When I put it on my skin I was very disappointed, since I had tried it before on a blotter and I really liked it.
Its entrance was quite medicinal, I could not perceive fruity notes, nor wood, nor cinnamon, much less vanilla, which I love in perfumes. My nose did not perceive anything that was not that smell of medicine.
I left it in the closet for months, and this summer, I looked at him, he looked at me and decided to give him another chance... and love arose...
The result is a liqueur and sweet infusion of plum, currant and apple. My nose does not highlight one note more than another, they are well mixed. Cinnamon appears a few minutes later, but just right.
In the middle notes, the thyme is quite noticeable, perceiving a spicy point that is quite surprising after that sweet start.
Subsequently, you can see how the vanilla is emerging, a yellow and sweet vanilla that melts between the woody notes.
The background no longer feels sweet, it is rather dry and slightly bitter.
Therefore, I can say that this perfume definitely works on my skin in the summer months. I thought it would be the other way around, but my ph is that strange....
It is not a perfume to lose your head, but it is pleasant, I would describe it as woody gourmet.
Its performance and duration are decent. Personally, I wouldn't wear it to go to work, but it would be fine for going out.
3 Comments
Einfinken

74 Reviews
Einfinken
Einfinken
1  
Apple Pie
If Killian Angel's Share is too boozy for you like it is me, Alive is actually a good option. This to me is a true gourmand and it smells like straight up cinnamon apple pie.

Unfortunately, the apple note in this turns sour in a body odor way on me as it dries down. It also is incredibly common place at the moment and I smell it absolutely everywhere, especially this time of year.
0 Comments
pudelbonzo

2405 Reviews
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pudelbonzo
pudelbonzo
Top Review 21  
No Sports
With the title Alive, I expected a spontaneous scent with sporty ambitions that would drive me out of bed and into my running shoes early in the morning.

But when I applied it, I was pleasantly surprised by its calm serenity.

After the first spray, I like to settle in with the newspaper - and the friendly scent complements my leisure hour.

This Alive doesn't need to be at the forefront - it is also content with the second row - a position I appreciate very much, as I prefer to observe rather than act.

I enjoy watching sports on TV - and that is enough action for me.
Alive is a good companion on the sofa.

The soft plum dusted with cinnamon feels cozy
Vanilla pairs gently sweetly with delicate aromatic woods - and is both cuddly and casually elegant.

Alive doesn't necessarily mean hustle and bustle and leisure stress - but also calmness and reflection.

And this time for myself is what Alive gives me - without any impatience.

6 Comments
Surprise1908

18 Reviews
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Surprise1908
Surprise1908
Very helpful Review 19  
First not at all and then suddenly two...
For a long, long time I left the brand "Boss" aside. I found the scents not bad, but not good enough that I wanted one.
When my husband brought me a sample of "The Scent Private Accord for Her," I was immediately captivated. It's now my favorite. Okay, one from Boss has managed to win my favor.....
But what's going on? Now the second one from Boss has absolutely impressed me.
Even though Alive doesn't score so well in the overall rating, which I can't understand, it has now become one of my "Top Five."
It also takes a little time to develop all its warmth and versatility. (The similarity to Libre is true, but thankfully Alive is without lavender :))
For me, it's a feel-good scent in an elegant, seductive, and very likeable way. The name is program, you come alive with this fragrance. The combination of cinnamon, plum, and vanilla is to die for, simply delicious, like a great dessert that, despite the mentioned ingredients, doesn't taste too sweet, rather zesty and fruity.
A scent for every day, every occasion, every season, also suitable for the office. For the young and the young at heart :)
All good things come in threes......let's see what else Boss has in store.

3 Comments
Jasminroedig

60 Reviews
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Jasminroedig
Jasminroedig
Top Review 14  
Alive is truly alive
Dear readers,

I want to write about this fragrance because I feel it unfortunately suffers from the designer syndrome as well. I actually quite like it and will try to put my impressions down a bit.

The first sniff:
You first get an invitation from the apple itself, a rather sour one that has also chatted a bit with the currants from the neighboring bush. Plum and cinnamon are more likely to be found on the neighbor's cake. So, you won't pick up much of these components at first. Instead, you get a lot more of the vanilla, which runs like a red thread through the fragrance DNA. It is the one that gives the fragrance the necessary creaminess and sweetness, which adapts perfectly to the fruits in the top notes and envelops them like a bowl. Imagine it this way:
The vanilla is the fruit bowl, and inside it are green and red apples, red sour currants, and a few plums.

The development:
Now, sociable jasmine blossoms glide into the bowl, and I must say, these components really harmonize very well. There isn’t much change between the heart and base; the remarkable development occurs more at the beginning. From the woods, I can really only perceive the sandalwood, which connects all components into a larger whole.

Performance:
Sillage and longevity are appropriate for the price, but don’t expect an Alien performance :-)

Conclusion:
You get something for your money here! It is more light than heavy, more bright than dark, and more fruity than fresh. I like to wear it to bed and am already looking forward to wearing it in spring because then I am one with nature :)

Best regards, Jasmin
1 Comment
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Statements

201 short views on the fragrance
2
Fairly light, fresh, fruity everyday scent. Nice spiced apple+plum opening - great fall scent. Similar to LIbre DNA without the lavender
0 Comments
2
Not a fan of the opening but the the deep, non-edible vanilla drydown is divine. I got it for the woods which are not so prominent though.
0 Comments
2
Warm, sweet, woody, vanilla with apple and cinnamon. Absolutely delicious.
0 Comments
1
Could be very interesting. However, all good notes are overpowered by vanilla and cinnamon, making it a generic sweet synthetic pulp.
Wash
0 Comments
1
Irgendwie typisch Boss, ein bisschen 90er/2000er, medizinisch zwischendurch aber dann wachsig-warmes Apfelzimtdessert. Alltagstauglich!
0 Comments
32
29
Summer time
Plums ready to be picked
Jostaberries must not be missing
When enjoying the fruits
Sweet, floral, colorful
It's creamy, delicate, rounded here
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29 Comments
22
18
Sweet little fruits in vanilla sauce with a hint of cinnamon. Tasty, but lacking edge, so it's reserved for the sweet tooth crowd-I'm out.
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18 Comments
2 years ago
17
14
A fragrance that is sweet and fruity, but not in an overwhelming way. This makes it feminine and not too boring.
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14 Comments
17
11
Delicious, simple, and subtle vanilla scent with wood and a hint of fruity sweetness. For me, a fragrance has to be pleasing, and this one is.
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11 Comments
15
A bit of everything!
Absolutely mainstream - nice, pleasant, and doesn’t bother anyone
Slightly sweet, fruity, subtly spicy, lightly woody
I like it
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0 Comments
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