Boss Alive Hugo Boss 2020 Eau de Parfum

Bottle Design:
Amélie Riech

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7.4 / 10 581 Ratings

A perfume by Hugo Boss for women, released in 2020. The scent is sweet-fruity. It is being marketed by Coty.
Pronunciation

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Main accords

Sweet

Fruity

Floral

Woody

Creamy

Fragrance Pyramid

Top Notes

Apple

Plum

Blackcurrant

Cinnamon

Heart Notes

Bourbon vanilla absolute

Indian jasmine sambac Thyme

Thyme

Base Notes

Sandalwood

Chinese cedar

Goldenwood®

Olive wood

Perfumer

Annick Ménardo

Videos

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Ratings

Scent

7.4581 Ratings

Longevity

7.2501 Ratings

Sillage

6.8503 Ratings

Bottle

7.3493 Ratings

Value for money

7.6345 Ratings

Submitted by OPomone, last update on 04/23/2025.

Interesting Facts

The faces of the advertising campaign are actresses Emma Roberts, Laura Harrier, Bruna Marquezine and Chloe Bennet. They were directed by French filmmaker Rebecca Zlotowski.

Smells similar

What the fragrance is similar to

Boss Alive Eau de Toilette

Secret of Beauty

Libre Eau de Parfum

Eau Fraîche Délicate

Signature Eau de Parfum

Lover in Dark

Reviews

19 in-depth fragrance descriptions

08/07/2023

6
Pricing 5
Bottle 8
Sillage 8
Longevity 8
Scent

Azahar81
37 Reviews

Azahar81

6

A second chance was worth it.

Alive I bought it last year, in the winter months. When I put it on my skin I was very disappointed, since I had tried it before on a blotter and I really liked it.
Its entrance was quite medicinal, I could not perceive fruity notes, nor wood, nor cinnamon, much less vanilla, which I love in perfumes. My nose did not perceive anything that was not that smell of medicine.
I left it in the closet for months, and this summer, I looked at him, he looked at me and decided to give him another chance... and love arose...
The result is a liqueur and sweet infusion of plum, currant and apple. My nose does not highlight one note more than another, they are well mixed. Cinnamon appears a few minutes later, but just right.
In the middle notes, the thyme is quite noticeable, perceiving a spicy point that is quite surprising after that sweet start.
Subsequently, you can see how the vanilla is emerging, a yellow and sweet vanilla that melts between the woody notes.
The background no longer feels sweet, it is rather dry and slightly bitter.
Therefore, I can say that this perfume definitely works on my skin in the summer months. I thought it would be the other way around, but my ph is that strange....
It is not a perfume to lose your head, but it is pleasant, I would describe it as woody gourmet.
Its performance and duration are decent. Personally, I wouldn't wear it to go to work, but it would be fine for going out.

10/07/2023

8
Pricing 6
Bottle 7
Sillage 7
Longevity 6.5
Scent

Einfinken
74 Reviews

Einfinken

1

Apple Pie

If Killian Angel's Share is too boozy for you like it is me, Alive is actually a good option. This to me is a true gourmand and it smells like straight up cinnamon apple pie.

Unfortunately, the apple note in this turns sour in a body odor way on me as it dries down. It also is incredibly common place at the moment and I smell it absolutely everywhere, especially this time of year.

05/10/2020

7
Bottle 7
Sillage 8
Longevity 8.5
Scent

pudelbonzo
719 Reviews

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pudelbonzo

Top Review 21

No Sports

For the title Alive, I expected a spontaneous fragrance with sporty ambitions that would get me out of bed and into running shoes early in the morning.

But I carried him on, and was surprised and delighted by his calm composure.

After the first spray I like to make myself comfortable with the newspaper - and the friendly scent underlines my leisure time.

This Alive doesn't have to be in the front line - he is also satisfied with the 2nd row - a position I also appreciate very much, because I prefer to observe instead of acting.

I like to watch sports on TV - and that's enough action for me.
Alive is a good sofa companion.

The soft plum sprinkled with cinnamon has a homely effect
Vanilla blends mildly sweetly with delicate aromatic woods - and is both cuddly and casually elegant.

Alive does not necessarily mean business and leisure stress - but also prudence and reflection.

And this time for me gives me Alive - all impatience.

09/28/2020

9
Bottle 9
Sillage 9
Longevity 9.5
Scent

Surprise1908
17 Reviews

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Surprise1908

Very helpful Review 19

Not at first and then two...

For a long, long time I left the "Boss" brand aside. Didn't think the fragrances were bad, but also not so good that I wanted to have one.
When my husband brought me a sample of "The Scent Private Accord for Her" I was immediately arrested. Is now my favorite. Ok, did any of Boss ever manage to win my favor......
But what's wrong? Now the second one from Boss has managed to absolutely impress me.
Even if Alive doesn't come off so well here in the overall evaluation, which I can't understand, he is now one of my "Top Five" for me He also needs a little time to develop all his warmth and diversity. (Similarity to Libre is true, but thank god Alive without lavender :))
For me it is a good mood fragrance in a noble, seductive and very likeable way. The name says it all, one lives up to this fragrance. The combination of cinnamon, plum and vanilla is knee-deep, simply delicious, like a great dessert, which despite the ingredients mentioned does not taste too sweet, but rather tangy and fruity.
A fragrance for every day, every occasion, every season, also suitable for the office. For young to young at heart:)
All good things come in threes. Let's see what else comes from Boss

01/30/2021

Jasminroedig
53 Reviews

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Jasminroedig

Top Review 13

Alive is really alive

Dear readers,

i would like to write about this fragrance, because I have the feeling that he also unfortunately suffers from the designer syndrome. I really like him quite and try to write down my impression once a little.

The first sniffer:
You first get an invitation from the apple itself, a rather sour, which has also chatted a bit with the currants from the neighboring bush. Plum and cinnamon are more likely to be found on the neighbor's cake from next door. So you won't notice much of these components at first. But all the more from the vanilla, which runs like a red thread through the fragrance DNA. It is what gives the fragrance the necessary creaminess and sweetness, which adapts super to the fruits in the head and surrounds them like a shell. Think of it this way:
The vanilla is the fruit bowl and inside it are green and red apples, red sour currants and a few plums.

The development:
Into the bowl now still contact-joyful jasmine flowers slide and one must already say, these components harmonize really very much. Between heart and base, not much more changes, so the remarkable development takes place rather at the beginning. Of the woods, I actually only the sandalwood was, which connects all components to a great whole.

Performance:
Sillage and durability are reasonable for the price, but do not expect an alien performance :-)

Conclusion:
You are getting something for your money here! It's light rather than heavy, light rather than dark, and fruity rather than fresh. I love wearing it to bed and also look forward to putting it on in the spring, because then I'll be one with nature :)

Love Jasmine

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