Boss Alive (Eau de Toilette) by Hugo Boss
Bottle Design:
Amélie Riech
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Boss Alive 2021 Eau de Toilette

6.5 / 10 73 Ratings
A perfume by Hugo Boss for women, released in 2021. The scent is fruity-floral. It is being marketed by Coty.
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Main accords

Fruity
Floral
Fresh
Sweet
Citrus

Fragrance Pyramid

Top Notes Top Notes
AppleApple MagnoliaMagnolia Mandarin orangeMandarin orange LemonLemon
Heart Notes Heart Notes
Jasmine sambacJasmine sambac Damask roseDamask rose Michelia dianicaMichelia dianica
Base Notes Base Notes
Clary sageClary sage SandalwoodSandalwood MossMoss CedarwoodCedarwood

Perfumers

Videos
Ratings
Scent
6.573 Ratings
Longevity
6.456 Ratings
Sillage
6.156 Ratings
Bottle
6.956 Ratings
Value for money
6.340 Ratings
Submitted by OPomone · last update on 09/29/2025.
Source-backed & verified
Interesting Facts
The face of the advertising campaign is American actress Emma Roberts.

Smells similar

What the fragrance is similar to
Boss Alive (Eau de Parfum) by Hugo Boss
Boss Alive Eau de Parfum
Valentino Donna Born In Roma Yellow Dream by Valentino
Valentino Donna Born In Roma Yellow Dream

Reviews

1 in-depth fragrance description
Aukai

26 Reviews
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Aukai
Aukai
6  
Alive in Monotony
To be honest, the BOSS brand has not convinced me in terms of fragrances so far. A bottle of Hugo Deep Red temporarily found its home with me, gifted by my partner. Unfortunately, I didn't like the scent as much as he did. The same story goes for Boss Jour pour Femme - unlike Deep Red, I found this one somewhat suitable for the office and actually wore it a few times. But the feeling of "YES, this is MY scent!" did not occur with either of them. A dear friend wore Boss Orange Eau de Toilette for a while, and I found the scent quite acceptable on her.

Now, as part of a perfume order, a sample of Alive arrived at my doorstep. The name appeals to me, promising liveliness and a bit of joy. So, let's try it: The scent starts citrusy-fruity, but the citrus fades away almost completely quite quickly, and floral notes take over.
Jasmine is in the foreground here, embedded in a synthetic-sounding tangle of floral notes. Maybe you know this: it smells floral, but you can't identify the individual notes, perhaps with a lot of imagination, you might guess that there could be a rose. Honestly: If I hadn't read it in the fragrance pyramid, I wouldn't recognize it.

One might kindly call it "beautifully intertwined." My nose perceives it rather as expressionless; the scent quickly drifts off into the endless sea of insignificance. And unfortunately, it doesn't resurface gasping for breath to show: "Hey, I'm alive!"

The floral mixture unfortunately doesn't really develop further on my skin. It is discernible that there is a base. Over time, the scent becomes a bit warmer, but here too, I can't pick out any individual notes. An expected development towards woody (sandalwood, cedarwood) or slightly earthy (moss) also fails to materialize. The flowers seem to stifle any depth.

My conclusion: as promising as the fragrance pyramid sounds, I find the scent disappointing in its execution. I would have loved to sniff a nice apple again like in All About Eve Eau de Parfum or "Be Delicious (Eau de Parfum) | DKNY / Donna Karan," some citrusy freshness like in "Light Blue (Eau de Toilette) | Dolce & Gabbana," or, if in doubt, just a beautiful rose or an earthy-woody base. I find none of that here. Instead, it's plain monotony.

As a go-to or no-brainer, in my opinion, it doesn't even come close to Chance Eau Tendre Eau de Toilette or "Light Blue (Eau de Toilette) | Dolce & Gabbana."
1 Comment

Statements

18 short views on the fragrance
1
Floral, light, slightly creamy and minimal, it could be the perfect office scent.Wear it by day in the mid season.Discrete sillage.
0 Comments
8
Never had it on my radar...and now it's become a favorite. Zesty, fruity, a bit sweet, instantly lifts my mood!
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0 Comments
8
3
Apple shampoo, an undefinable fruit mix, overly sweet rose candies - all artificially flavored. Lively? - Like a robot.
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3 Comments
7
1
The radiant mandarin is great, lasts over an hour, but then the scent unfortunately becomes trivial & basic. Still a nice spring fragrance.
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1 Comment
7
Beautiful top note that I want to dive into, but somehow it feels familiar. The heart and base aren't very strong, but it's a lovely scent.
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0 Comments
6
1
Subtle, friendly all-day scent. Great for the workplace or sports. Citrusy floral. Transparent.
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1 Comment
4
I really like the apple scent in the very zesty top note. Light and spring-like without being too tart. H&S could be better.
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4
7
Overly sweet fruit lollipop, a bit floral or artificially floral. A cheap caricature of the good Chance fragrances from Chanel.
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7 Comments
2 years ago
3
The scent pyramid surprised me, I hardly notice any of it. Very one-dimensional, slightly sweet floral. Nothing special.
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0 Comments
3
The lemon is the star here. Zesty, light... too light! The warmth of the EDP is replaced by short-livedness.
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