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Confessions of a Paid Perfumer
It was clear what they would want, even before the meeting, which could have been skipped, but such meetings are the only justification for management's existence, so they hold meetings. These things can easily last three hours and there aren't even any snacks, which were eliminated by one of the consulting firms that optimizes processes here every six months. The only important information was: we need something dark, masculine. Although no one here actually says masculine, they naturally say unisex, not because they are convinced of equality, but because they don't want to miss out on 50% potential market share, says the controlling department, and ultimately they always decide.
Let me briefly translate all the marketing nonsense and say what is expected:
- new fragrance, dark (but not too dark, of course)
- quickly, time is money, so you take ingredients from the portfolio and mix them anew
- important: fruit (raspberry, plum or something, that always works), vanilla, flowers, booze
- not important: an innovative concept (marketing will write something about that)
- completely unimportant: creativity, excitement, edges
At the beginning of my career, I still thought I could contribute my creative ideas to the process, but this is a machine whose only purpose is profit. It doesn't run smoothly with creativity, the management thinks, so out with it.
But I no longer feel like participating in this game; it's time for a little resistance, a bit of sand in the gears. For reasons of time, I still take an established base, I have something planned for tonight. Additionally: biting lacquer, burning plastic, melting vinyl, smoke that takes your breath away. I wanted to do this for so long, and one might think it would never pass quality control. But that's only a problem if you don't know the place. Here, only the calculations are checked, and they are correct; the stuff is ridiculously cheap. What really matters is something else, I call it the illusion of words, a very special magic of wanting to believe.
So first woods, but they must be noble and dark, so we take ebony; everyone can imagine that. Let's take Makassar ebony, it's very rare, thus exclusive. We could also write ironwood, for example Mpingo, but no one knows that, and it can't be too exotic. Furthermore, resins; I like to use styrax; it already sounds beautifully dark. A few others added, fits. Lacquer and vinyl should be included, but I'd rather not mention smoldering plastic. With that, the fragrance is actually already described, but for the marketing folks, I’ll add apricot (I will never again in my life write raspberry or plum!), rum, and a rose. Let's take a peony today, better yet, a black peony. Voila, done!
This will go through, you'll see...
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Yes, it went through, and that is quite remarkable when you consider Tom Ford's portfolio. Black Lacquer does stand out a bit here and, to give it away, in a positive sense.
In my opinion, the fragrance essentially consists of two accords. On one hand, there is a woody-resinous accord, with dry, spicy woods and warm, subtly sweet resins. It also has a slight smokiness, is pleasantly darkened and soft. Oud Wood sends its warm regards here. The other accord is a piercing synthetic lacquer note, mixed with melting vinyl and smoldering plastic. There’s also a hint of something slightly fresh, probably from the pepper (of course black), which you also know from Noir Anthracite, where it is used much more dominantly. What is not present in the fragrance is apricot, rum, and the rose, for which I am very grateful. I don't recognize vetiver and pine needles either, but they seem plausible.
The fragrance doesn't have much development; at first, the plastic accord is more pronounced, later the wood accord. Both remain recognizable at all times. In my opinion, Black Lacquer could have easily been called Oud Wood 2.0, but of course, marketing wouldn't go for that. For me, it is certainly the better Oud Wood and a fragrance that could very well be from Comme des Garçons, although I don't see the mentioned Black as similar (that one is much spicier, in terms of kitchen spices).
Black Lacquer, despite all the synthetics, which one can certainly describe as piercing and biting, is always very gentle and soft, like all the Tom Ford fragrances I know. This may sound paradoxical, but when you lacquer wood, it must be sanded and have no sharp edges; otherwise, the lacquer will crack. Seen this way, it fits perfectly into the portfolio again.