The vegan, non-violent and cosmopolitan perfume
What a surprise! An inconspicuous bottle, a presumably Welsh name for a perfume (as an old temp whale I know, of course) and a label bearing the name of a Greek mythical poet. In addition, Hwyl is an ode to the Japanese Hiba trees of life and the Hinoki trees, both of which are cypress trees. This is all very bizarre but also benevolently avant-garde at first sight. Surprising for me, because the perfume is really successful! Which, if I may say so after some comments, I didn't necessarily expect. At first I didn't want to test the fragrance any more, but then chance led me in this direction Before I now explain the pleasant surprise regarding Hwyl, a small fun fact: the two above mentioned tree species belong to the so-called five sacred trees of the Kiso. Reminds me personally of Amber Kiso from D.S. & Durga, which unfortunately is far worse implemented despite similar excellent sounding ingredients.
Now cypress is sometimes a thing of the past in perfume, it can sometimes make the fragrance seem very peculiar and will not always be a delight to olfactory palates. Here it doesn't stand out so brightly at all, but rather complements the heavy scents and the result is comparable to bark mulch. Correct, bark mulch - of course complemented by various exciting facets and esprit. So the cypress with its spicy and lemony impact is omnipresent. How do we get into the deep forest now, let the trunks and the soil smell dark like after rain?
Sure, incense is there, provides the spicy and smoky flair and creates the feeling of fresh wood, as if you were just with a chain saw through the forest to absorb the smell. So now it smells of wood, resin, sawdust and all in all quite intense. But Hwyl is not smoky at this place. Presumably the given smoky notes are supposed to provide whatever that is. Maybe I'm too dulled and would have to sniff my way through flowery scents again but I don't smell anything smoky here. For once, there is no fire in the forest. Nice, a change. For me the wood and the soil of the forest is just getting more intense.
Vetiver plays a subordinate role here, but will certainly intensify the olfactory impressions, and the moss is to be described as exciting or rather as outstanding. Despite all these extroverted ingredients Hwyl is not extroverted. Pleasant, there are enough smoky wood scents where the people next to you have already half chosen the fire brigade or want to throw a bucket of water over you. Not here. Discreet and shy Event Hwyl makes its way, but also appears slightly cool. Really excellently designed.
Finally, I would like to continue with my entree. I am surprised by the class of the fragrance, I had not expected that. The bottle and the first impression of the fragrance are too inconspicuous and unspectacular. Hwyl doesn't take up any space, its essence is rather gentle and introverted. You only gradually become aware of this outstanding performance. Certainly, many things may have been intentionally put on display, such as the perfume video. In two minutes, a brook splashes in front of him, treetops dancing in the wind, everything very harmonious. With all due respect, I'm not interested in that, because it doesn't make the fragrance bad, Aesop doesn't lose any of his sympathy for me either. So I came to the following conclusion: my bottle is already on its way to me.