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Notes09/08/2018
Minigolf
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Minigolf
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Private atmosphere at the Haute Coutoure meeting
Somewhere in California in a posh neighborhood. It's the early'70s.
In a hall of the renowned hotel the upper class of fashion designers, Haute Coutoure, and top cosmetics meet.
Hostess is the Firmenherrin of the American Beauty company, Estee Lauder personally. She welcomes all participants with names and handshake, pleasant chitchat and kindness with an important intention for them:
To introduce a fragrance that will send a personal greeting to the sophisticated world of fashion and beauty. YOUR way, YOUR way, a scent of the American fashion dream.
First composed especially for her. Now it should be carried to the wide world.
A floral fragrance start, lively, "clean", brilliant, is the beginning of something bigger.
A spicy (Koreander) middle note with a lot of "feminine" ylang ylang and orange blossom signals "success with finesse and patience", extraordinary dresses and distinguished accessories.
The "base" of the perfume, quite "classic, woody, earthy and austere, with patchouli and woods represents a kind of endurance and longevity and durability in an olfactory form.
The "private" fragrance of the beauty queen and its success story have been immortalized in a bottle. Whoever wears it should (in their opinion) get a piece of it.
And at the same time maintain his private atmosphere.
Estee Lauder and many of the fashion kings of that time are long gone, but the scent reminds us of that.
In a hall of the renowned hotel the upper class of fashion designers, Haute Coutoure, and top cosmetics meet.
Hostess is the Firmenherrin of the American Beauty company, Estee Lauder personally. She welcomes all participants with names and handshake, pleasant chitchat and kindness with an important intention for them:
To introduce a fragrance that will send a personal greeting to the sophisticated world of fashion and beauty. YOUR way, YOUR way, a scent of the American fashion dream.
First composed especially for her. Now it should be carried to the wide world.
A floral fragrance start, lively, "clean", brilliant, is the beginning of something bigger.
A spicy (Koreander) middle note with a lot of "feminine" ylang ylang and orange blossom signals "success with finesse and patience", extraordinary dresses and distinguished accessories.
The "base" of the perfume, quite "classic, woody, earthy and austere, with patchouli and woods represents a kind of endurance and longevity and durability in an olfactory form.
The "private" fragrance of the beauty queen and its success story have been immortalized in a bottle. Whoever wears it should (in their opinion) get a piece of it.
And at the same time maintain his private atmosphere.
Estee Lauder and many of the fashion kings of that time are long gone, but the scent reminds us of that.
