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Primo 2024

A perfume by Guy Fox for men, released in 2024. The scent is creamy-powdery. It is still in production.
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Main accords

Creamy
Powdery
Woody
Sweet

Fragrance Pyramid

Top Notes Top Notes
Black teaBlack tea Cashmere woodCashmere wood SandalwoodSandalwood
Heart Notes Heart Notes
Cuban cigarCuban cigar MilkMilk SuedeSuede
Base Notes Base Notes
AmberAmber OakmossOakmoss RumRum SmokeSmoke

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Submitted by MiniGBIC · last update on 01/18/2026.
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1 in-depth fragrance description
Smirky

525 Reviews
Smirky
Smirky
Helpful Review 3  
Interesting & Different
Some commentors at Fragrantica mention that Primo is similar to Nightcap. I'd like to start my review by saying that is absolutely not the case. While they share notes, Nightcap is rich, deep, heavy and dark with superb performance. I have a FB and enjoy it very much.

Coming into Primo and expecting a similarity, I was very surprised. Primo is almost the opposite - it's light and brighter, almost fresh. While I get some of the notes upon application and initial dry down (maybe about 5 minutes or so), the final dry down is a creamy, lightly powdery, unique scent. It's rather difficult to describe - somewhat woody but with a light topping of amber, rum, smoke, tobacco and suede all mixed together such that no note seems to really stick out. The overall impression is of a creamy, woody scent that is mildly powdery, emphasis on the sandalwood I guess. Projection is moderate while longevity came down to about 8 hours or so.

Another way to look at Primo is if you feel that something like Nightcap is too heavy to even consider it for summer, you could try Primo which brings similar notes to the table but in a very light and almost fresh way. While nice, I like Nightcap too much to really bother with Primo and wearing Nightcap on a warm, summer evening doesn't frighten me.

UPDATE (1/18/2025): I've completed testing all of the Guy Fox fragrances available in their two sample sets. One set is for the "Founder's Reserve" Collection while the other contains all their standard releases. Here's my ranking of all of them, with a few notes:

First group, ranked in order of my preference. These are the top Guy Fox fumes in my book - full bottle worthy, with Nightcap being the best:
1. Nightcap
2. Fairway
3. Vince
4. Nelson

Second group, no rank or order, just grouped together. Nice scents. I like them, but not enough to buy a FB:
Aspen
Primo
Mikul
Jefe
Preston

Third group, no rank or order, just grouped together. OK, somewhat generic. Mediocre performance for some:
Palmer
Tyler
Marra
JP

Fourth group. Just plain awful. Was almost a scrubber for me:
Riviera
Updated on 01/18/2026
2 Comments

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Popular by Guy Fox

Nightcap by Guy Fox Jefe by Guy Fox Fairway by Guy Fox Tyler by Guy Fox Aspen by Guy Fox Marra by Guy Fox Nelson by Guy Fox JP by Guy Fox Mikul by Guy Fox Hermis by Guy Fox Preston by Guy Fox Grant by Guy Fox Riviera by Guy Fox Palmer by Guy Fox Vince by Guy Fox