25:43 by Lush / Cosmetics To Go
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6.9 / 10 19 Ratings
25:43 is a perfume by Lush / Cosmetics To Go for women and was released in 2012. The scent is citrusy-sweet. It is still in production.
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Main accords

Citrus
Sweet
Fresh
Spicy
Fruity

Fragrance Notes

Litsea cubebaLitsea cubeba Lemon grassLemon grass Tonka beanTonka bean LimeLime Ylang-ylangYlang-ylang VanillaVanilla

Perfumers

Ratings
Scent
6.919 Ratings
Longevity
7.115 Ratings
Sillage
6.616 Ratings
Bottle
6.619 Ratings
Submitted by Apicius, last update on 14.04.2024.

Reviews

3 in-depth fragrance descriptions
Splitter

50 Reviews
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Splitter
Splitter
3  
My number one
Not number one, however, but the first perfume that I consciously bought as an adult. Back then, shortly before I stopped working at Lush and took back all the products I liked. Back then, I couldn't understand why people should use perfume. Sure, I knew Lush's compositions by heart, in addition to the big brands that were responsible for my aversion at the time. But in everyday life, my aim was to smell neutral, especially as I always smelled like Lush at work anyway.
Well. 25:43 became a discon in 2013 with the 'New Perfume Range'. My fragrance preferences at the time still had a lot of citrusy-green notes, so I had to take a bottle of this with me. Number one in my collection, so to speak. The fragrances of my early youth, all by Boss, because being Boss and all that, no longer existed and have no relevance for me.

But about 25:43: a wedding fragrance, according to the classification, which was composed in 25 minutes and 43 seconds in response to a challenge, so the story goes.
At the beginning, sweet citrus and fresh lemongrass dominate this fragrance, which quickly fills the room and then quickly, then linearly decreases, revealing more and more sweetness. No stinging. No edges. No surprises. Simply an invigorating, light green citrus fragrance with sweet notes and a tonka base. High-quality clean citrus meets cold dessert. Some would probably say 'perfect summer fragrance', I'm reliving my rather fulfilling, if exhausting and, from today's perspective, very underpaid time at Lush after eleven years. But today this one is no longer my taste in fragrances but definitely one of the nicer representatives of citrus fragrances.
2 Comments
9
Pricing
6
Bottle
9
Sillage
10
Longevity
10
Scent
Katemorganb

16 Reviews
Katemorganb
Katemorganb
1  
My Beloved
I am forever chasing the high of this scent, which I very stupidly only bought a travel spray of in 2013-ish, unaware that it would be discontinued months later (and still hasn't been brought back). It is so special, from that nose-tickling bright citrus opening to the cinnamon-bun sweetness that it dries down to. I loved it, and so did everyone around me: every time someone around me asked what smelled like cake, or baked apples, or cinnamon rolls, I would proudly say it was me, and I was wearing 25:43. This was my favorite, my signature, and I am still searching for something that captures its essence. Nothing has quite hit the mark. I miss it dearly.
0 Comments
10
Bottle
7.5
Sillage
10
Longevity
8
Scent
Happygeisha

34 Reviews
Happygeisha
Happygeisha
Helpful Review 3  
eat me!
25:43 i imagine, smells like the tiny cake that alice finds labeled *eat me* whilst lost in wonderland.

its like wearing a lime and caramel tart as perfume.

i love this scent. LOVE. i'm big into lime so right away i'm like, "OH LIME!" which makes me smile like a crazy person. then i get hit with heady waves of caramel and tonka... tart and sweet and tart and sweet. its projection is so yummy it may trick people into thinking you're a tiny, cupcake! so be warned, they may try to eat you. nom nom nom
0 Comments

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