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29 High Street
HQ
2013 Perfume

8.3 / 10 29 Ratings
A popular perfume by Lush for women and men, released in 2013. The scent is sweet-floral. Projection and longevity are above-average. It is still in production.
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Main accords

Sweet
Floral
Synthetic
Creamy
Powdery

Fragrance Notes

Jasminum auriculatumJasminum auriculatum LimeLime SandalwoodSandalwood Sicilian lemonSicilian lemon Tonka beanTonka bean Ylang-ylangYlang-ylang

Perfumer

Ratings
Scent
8.329 Ratings
Longevity
8.524 Ratings
Sillage
8.023 Ratings
Bottle
6.532 Ratings
Value for money
8.219 Ratings
Submitted by DonVanVliet · last update on 01/03/2026.
Source-backed & verified

Smells similar

What the fragrance is similar to
29 High Street (Solid Perfume) by Lush
29 High Street Solid Perfume
The Old Songs Are Waking by Lush
The Old Songs Are Waking
White Star by Monolab
White Star

Reviews

4 in-depth fragrance descriptions
Ringtale

142 Reviews
Ringtale
Ringtale
1  
It's a half an hour walk to the Lush store
With many thanks to our dear @Lempi who suggested this perfume in the forum when I asked her about a scent that would smell like a Lush store :-).
When she did, I couldn't find it anywhere, not even on their website and Lempi told me it was indeed not always available.

But the day before yesterday (I had almost forgotten about it), I suddenly saw it on the Lush website and today I went to a Lush store, tried it on my skin, and - also since my boyfriend found it pleasant right away - I bought two bottles (because of the limited availability apparantly).

At first spray I didn't smell much (probably because of all the scents lingering in the shop), but when I came outside to make sure I liked it...well, well, well...the sillage was immense eventhough it was quite cold today!

I don't get that citrusy opening like some. It opened up very sweet, almost like Insolence Eau de Parfum, but with green notes added and so I would have sworn there would be violet in this (but it seems there isn't). For a brief moment I feared I would find it too sweet, but after some time it mellows out.
To me it is a little gourmand, I usually don't like gourmands, but maybe I like this one because it is not gourmand in an 'edible' way, more in a 'drinkable' way (I wouldn't drink it ofcourse :-)).

In my case, it takes about half an hour before I really find it smelling like entering the Lush store. I love that smell! The resemblance to a Lush store after drydown is really spot on!! It smells asif you just used all of their bathproducts and lotions.

Eventhough it acts like a perfume, sillage- and longevity wise, I wouldn't call this a perfume. It's a smell, a scent and I love to have these kind of fragrances in my collection. They can have a therapeutic effect on me or function as a 'rehab' when I'm bored with perfumes.
I'm very curious about how it will be in spring and summer!

I love that tiny little bottle, so cute!
Updated on 01/03/2026
0 Comments
Buffy883006

3 Reviews
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Buffy883006
Buffy883006
3  
Ordered blindly... unfortunately regretted...
Every time I enter a Lush store, I am greeted by this beautiful cloud of fragrance. I love this clean, sweet-spicy scent. When I read that there is supposedly the ultimate perfume that is meant to smell like that moment when entering a Lush store, I hurriedly made my way to the mentioned shop to test the scent. Unfortunately, it wasn't available there. The friendly saleswoman told me that the fragrance is only available in limited quantities in the store and that it might be difficult to test it. At that moment, I was totally obsessed and just had to have it... So I typed away and ordered it.

When it arrived, I tore open the package and sprayed it... directly on the back of my hand. At first, I was neutral, as a citrusy incense note hit me... initially relatively pleasant. What came next disappointed me immensely... A piercing earthy smell spread, and the citrus was hardly perceptible anymore. I waited half an hour, but during that time, the earthy mustiness only grew stronger. In the end, I had to wash it off. Even that was not easy, as the longevity is truly phenomenal.

Very unfortunate. We will not become friends, even though I usually appreciate clingy scents.
3 Comments
Katerchen

51 Reviews
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Katerchen
Katerchen
3  
A Must for Lushies
I believe I am now using my 6th bottle.
This fragrance is in my top 3 of Lush scents.
That it smells like a Lush shop, yes, that could be true.
But this scent can do more!
It combines sweet and bitter notes into a unique composition that you simply have to love.
A love that will never fade.

I go so far as to say:
If I had to choose one fragrance:
This would be it.
The deciding factor is that I can always tolerate it.
Updated on 12/06/2022
0 Comments
Liillii

1 Review
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Liillii
Liillii
4  
The Scent of a Lush Shop at Home
The 29 High Street perfume, also known as HQ (Headquarter) and released as a special edition, is available exclusively at 29 High Street in Poole/Dorset United Kingdom, the birthplace of Lush and the location of the manufacturing for 29 British pounds.

The scent is quite simple to describe; if you are standing in a Lush shop, then you know what this perfume smells like. Voluminous and very sweet!
3 Comments

Statements

9 short views on the fragrance
2 months ago
1
It does really smell like the LUSH store, which smells like playdoh to me lmao. But well, slay for the realism.
0 Comments
1
Very instantly became my favorite daytime perfume in my collection. A must have for every lush fan. Fruity floral but for a cool girl
0 Comments
9 months ago
1
Sweet, vaguely fruity vaguely floral smells vaguely like many things it's a lot but not too overwhelming surprisingly
0 Comments
4 months ago
Powdery and clean to my nose. Definitely smells like a LUSH store where bath bomb dust is everywhere and all the pleasing body care scents mingle.
0 Comments
9
12
In fresh, sparkling lime citrus, jasmine has coiled, then comes the agony of choosing a soap. It really did smell similar in the store.
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12 Comments
1 year ago
4
The scent "Lush-Shop" captured in a bottle. A wonderful blend of sweet, herbal, citrus, and soft.
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0 Comments
2
Wow! It smells just like in the Lush shop. Like all the products at once. Still, nothing is overwhelming. Complex + long-lasting.
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0 Comments
2
Exactly! That was my first thought too - the scent of LUSH stores! Wearable, pleasant, long-lasting.
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0 Comments
Well, I've smelled something like this before, at White Star. Very sweet, strawberry-like. The 80s are back :) I like it!
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