Top Notes 
Aldehydes
Green notes
Heart Notes 
Honeysuckle
Jasmine
Ylang-ylang
Base Notes 
Oakmoss
Sandalwood
Vetiver03/13/2013
Antoine
207 Reviews
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Antoine
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Teenage Fragrance, Version 1977
Just Call Me Maxi was a fragrance aimed at a young customer base from the American cosmetics and perfume company Max Factor.
The company founder Maksymilian Faktorowicz, a Polish Jew, emigrated to America in the early 20th century. He settled near Hollywood and founded a company that supplied the nearby film studios with specially designed "make-up" (a term coined by Max Factor), wigs, and hair color. He achieved great success in the film scene, especially with his decorative cosmetics, which were often world firsts (for example, he invented compact makeup and lip gloss). The logical next step was to make the products accessible to all interested buyers. As a result, the company "Max Factor" grew into a global corporation and, after multiple acquisitions by other companies, is still present today at least as a brand.
However, in the 1970s, the star of the then family-owned company Max Factor was already on the decline. With a new cosmetics line, "Maxi," the aim was to appeal primarily to young female buyers. "Just Call Me Maxi" was the fragrance associated with this cosmetics line.
It was a floral-sweet fragrance with a woody-herbaceous base, where the base was further overshadowed by the sweetness of the heart note. The distinctly sweet character of the fragrance was not caused, as is often the case with today's florientals, by a pronounced sweet-vanilla base, but solely by the sweet floral notes of the heart note, especially ylang-ylang and honeysuckle. "Just Call Me Maxi" was not a reserved, girlish fragrance, but loud and intense, like many American fragrances from that time. One or two sprays were enough to convey the unmistakable message "here I am!"
At that time, Max Factor fragrances were at least partially available in Germany. Today, they seem to have completely disappeared from the German market; even the official German Max Factor homepage no longer lists any fragrances.
I came across "Just Call Me Maxi" because my mother had it in the bathroom cabinet. To this day, I don't know where she got it, as she only ever used Carven's "Ma Griffe." In any case, I gathered my first fragrance experiences, among others, with "Just Call Me Maxi," which seemed unbearably sweet and loud to me at the time. In its loud directness, it likely matched well with the fashion of the late 1970s. However, it did not bring back the company's success.
The company founder Maksymilian Faktorowicz, a Polish Jew, emigrated to America in the early 20th century. He settled near Hollywood and founded a company that supplied the nearby film studios with specially designed "make-up" (a term coined by Max Factor), wigs, and hair color. He achieved great success in the film scene, especially with his decorative cosmetics, which were often world firsts (for example, he invented compact makeup and lip gloss). The logical next step was to make the products accessible to all interested buyers. As a result, the company "Max Factor" grew into a global corporation and, after multiple acquisitions by other companies, is still present today at least as a brand.
However, in the 1970s, the star of the then family-owned company Max Factor was already on the decline. With a new cosmetics line, "Maxi," the aim was to appeal primarily to young female buyers. "Just Call Me Maxi" was the fragrance associated with this cosmetics line.
It was a floral-sweet fragrance with a woody-herbaceous base, where the base was further overshadowed by the sweetness of the heart note. The distinctly sweet character of the fragrance was not caused, as is often the case with today's florientals, by a pronounced sweet-vanilla base, but solely by the sweet floral notes of the heart note, especially ylang-ylang and honeysuckle. "Just Call Me Maxi" was not a reserved, girlish fragrance, but loud and intense, like many American fragrances from that time. One or two sprays were enough to convey the unmistakable message "here I am!"
At that time, Max Factor fragrances were at least partially available in Germany. Today, they seem to have completely disappeared from the German market; even the official German Max Factor homepage no longer lists any fragrances.
I came across "Just Call Me Maxi" because my mother had it in the bathroom cabinet. To this day, I don't know where she got it, as she only ever used Carven's "Ma Griffe." In any case, I gathered my first fragrance experiences, among others, with "Just Call Me Maxi," which seemed unbearably sweet and loud to me at the time. In its loud directness, it likely matched well with the fashion of the late 1970s. However, it did not bring back the company's success.
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